Xero

VP of Global Content

Xero

full-time

Posted on:

Location Type: Hybrid

Location: San Mateo • California • United States

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Job Level

Lead

About the role

  • Develop and implement a comprehensive global content strategy aligned with Xero's business objectives and brand positioning
  • Establish a clear content vision and roadmap that supports awareness, acquisition, engagement, retention, and expansion
  • Create clear swim lanes between global, regionally-adapted, and locally-owned content
  • Partner with regional teams to ensure content strategy captures and addresses local market needs and nuances
  • Drive the creation of high-quality, engaging content across multiple formats—articles, blog posts, reports, whitepapers, videos, social, product education, and more
  • Scale content production through a mix of in-house teams, agency partners, freelance writers, creators and influencers, and industry experts
  • Partner with Research and Insights to develop surveys and leverage Xero's proprietary data for compelling storytelling
  • Build and manage a bench of trusted expert writers to scale content impact while controlling costs
  • Partner with channel owners to lead content distribution strategy across paid, earned, owned, and shared channels
  • Own channel strategy for the blog and social, including paid distribution strategy for organic social content
  • Partner with Data & Analytics to build content performance infrastructure that connects channel metrics to business outcomes
  • Establish KPIs and reporting mechanisms to track content performance and ROI
  • Lead, mentor, and develop a team of 25-30 across thought leadership, social, product education, and blog

Requirements

  • 12+ years in content, brand, or marketing roles, with 5+ years leading global teams
  • Experience at a large, global B2B SaaS company (e.g., Slack, Salesforce, Shopify, HubSpot, Square, or similar)
  • Proven track record developing content strategies that drive measurable business results—not just engagement
  • Track record of building content strategy from the ground up—not just inheriting and optimizing
  • Experience leading global content initiatives with regional adaptations
  • Proven ability to work cross-functionally with Sales, Product, Communications, and Data teams
Benefits
  • Flexible working arrangements
  • Opportunities for professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycontent productioncontent performance metricsKPI establishmentstorytellingcontent distribution strategycontent marketingB2B SaaSdata analysiscontent creation
Soft Skills
leadershipmentoringcross-functional collaborationstrategic thinkingcommunicationteam managementadaptabilitycreativityproblem-solvingrelationship building