Xero

Lifecycle Writer, Strategist

Xero

full-time

Posted on:

Location Type: Hybrid

Location: Melbourne • 🇦🇺 Australia

Visit company website
✨ AI Apply
Apply

Job Level

SeniorLead

About the role

  • Craft compelling content that shepherds customers through every stage of their journey, from onboarding to expansion
  • Act as a strategic partner embedded directly within the customer engagement team, driving how we guide millions of customers
  • Identify opportunities to optimize performance and increase customer lifetime value
  • Leverage technology to accelerate execution while owning the creative and strategic vision
  • Report to the Head of Performance Creative and support 20+ monthly experiments designed to boost conversion and reduce churn
  • Ensure all content reflects Xero's tone of voice and value pillars while driving measurable business outcomes

Requirements

  • 10+ years in high-volume content creation at a tech company, ideally B2B SaaS or fintech
  • Proven track record writing lifecycle marketing content (email, SMS, in-product messaging)
  • Strategic mindset with experience using performance data to inform content decisions
  • Exceptional writing skills across multiple formats and audiences, with mastery of plain English principles
  • Collaboration skills to work effectively across multiple teams and stakeholders
  • Nice to have: Experience with financial services, accounting, or small business software
  • Familiarity with customer engagement platforms (Intercom, Braze, etc.)
  • UX writing experience
Benefits
  • Offering very generous paid leave to use however you’d like (plus statutory holidays!)
  • Dedicated paid leave to care for your physical and mental wellbeing
  • Employee Assistance Program to access mental health care for you and your family
  • Health insurance
  • Life insurance
  • Income protection
  • Wellbeing and sports programmes
  • Employee resource groups
  • 26 weeks of paid parental leave for primary caregivers
  • Employee Share Plan
  • Beautiful offices
  • Flexible working
  • Career development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content creationlifecycle marketingUX writingperformance data analysisplain English principles
Soft skills
strategic mindsetcollaboration skillsexceptional writing skills