PR Manager
BETER
Senior Campaign Marketing Manager
Xero
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Colorado
Visit company websiteSalary
💰 $125,000 - $140,000 per year
Job Level
Senior
About the role
- Reporting to the Head of Marketing, play a pivotal role planning and executing marketing campaigns for Small Business customers and Accounting and Bookkeeping Partners
- Work closely with global marketing, PR & comms, creative teams, sales, operations teams and external agencies to deliver the regional marketing plan
- Develop and implement marketing activity from tactical initiatives to multi-channel campaigns to achieve brand and commercial goals, reporting against KPIs
- Work with Brand team to drive awareness and consideration of Xero and support regional and global teams to deliver customer experiences
- Embed measurement and optimisation into campaign activity and seek continuous improvement
- Work with stakeholders to ensure marketing generated opportunities and performance optimisation are acted upon
- Develop deep understanding of AB and SB audiences and champion their needs
- Engage with AB Partners and wider AB community through events and industry functions
- Collaborate on sponsorship and community opportunities
- Work with global teams to deliver and optimise customer journeys
Requirements
- Deep knowledge of SMB or Accounting & Bookkeeping audiences
- Highly collaborative
- Entrepreneurial drive, work ethic and attention to detail
- Strong problem solving abilities
- Strong written and verbal communication skills
- Strong project management and organizational skills
- Significant marketing campaign experience
- Outcome focused, with experience delivering against targets
- Experience across full marketing funnel
- Experience working effectively with cross functional teams
