Senior SEM Manager

Xero

SEM Senior Manager advancing Xero’s global Paid Search program through AI, automation and data. Building scalable bidding, optimisation and workflow systems.

Posted 9/11/2026full-timeAuckland • 🇳🇿 New ZealandSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep SEM expertise with a focus on AI-driven capabilities, automation, and technical solutions. Proven ability to manage large-scale Paid Search programs while collaborating with cross-functional teams and mentoring others.

Highest-signal resume keywords

SEM ExpertiseGoogle AdsAutomation SolutionsAI Workflow OrchestrationAnalytical Problem-Solving

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementAI-Driven SEM CapabilitiesAutomated BiddingTechnical Solution DesignWorkflow Automation

Soft Skills

MentoringInfluencing StakeholdersCollaboration

Tools & Technologies

Google AdsSA360Tray.aiAirOpsN8nMakeZapierOpenAIClaude

Industry Keywords

Performance MarketingSearch Engine MarketingData ScienceMarketing Technology

About the role

Key responsibilities & impact

Shape the future of Xero’s global Paid Search program
Evolve the technical foundations of the global SEM program
Build and operationalise AI-powered workflows for optimisation, analysis, reporting and operational processes
Advance AI-driven SEM capabilities, including automated bidding and decision-making systems
Implement validation, guardrails and measurement for AI-driven systems
Identify and deliver automation opportunities that turn complex SEM processes into scalable, reusable solutions
Partner with Data Science, Marketing Technology and Product to connect data, AI and emerging technology into the SEM ecosystem
Explore emerging search and AI capabilities and test their commercial potential
Collaborate with SEM specialists, CRO and the wider Performance Marketing organisation
Act as a senior technical voice and translate complex ideas into opportunities for senior stakeholders
Share expertise, mentor others and elevate the team’s technical capability

Requirements

What you’ll need

Deep, hands-on SEM expertise
Experience managing large-scale, multi-market Paid Search programs
Strong understanding of Google Ads, SA360, modern bidding and automation
Proven technical builder capability designing and deploying automation, workflows or technical solutions
Hands-on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude or similar
Strong analytical and problem-solving skills
Ability to translate complex technical concepts into clear recommendations and influence senior stakeholders
Willingness to share knowledge, mentor others and elevate team capability

Benefits

Comp & perks

Hybrid working model with flexibility to work from home
Opportunity to collaborate with global colleagues across markets and time zones