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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates deep SEM expertise and the ability to design and deploy automation solutions that enhance performance marketing. Collaborates effectively across teams and markets while mentoring others to elevate technical capabilities.
Highest-signal resume keywords
Deep SEM ExpertiseGoogle AdsAutomation Solutions DesignAI Workflow OrchestrationAnalytical Problem-Solving
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search ManagementMulti-Market SEM ProgramsModern BiddingPerformance Marketing SolutionsAI-Driven SEM Capabilities
Soft Skills
MentoringCollaborationInfluencing StakeholdersKnowledge Sharing
Tools & Technologies
SA360Tray.aiAirOpsN8nMakeZapierOpenAIClaude
Industry Keywords
Search Engine MarketingAutomationData SciencePerformance MarketingEmerging Technology
About the role
Key responsibilities & impact- Shape the future of Xero’s global Paid Search program
- Evolve the technical foundations of the global SEM program
- Build and operationalise AI-powered workflows for optimisation, analysis, reporting and operational processes
- Advance AI-driven SEM capabilities, including automated bidding and decision-making systems with validation, guardrails and measurement
- Identify and deliver automation opportunities that turn manual or complex SEM processes into scalable, reusable solutions
- Partner with Data Science, Marketing Technology and Product to connect data, AI and emerging technology into the SEM ecosystem
- Explore emerging search and AI capabilities and test technologies for commercial advantage
- Collaborate with SEM specialists, the Head of SEM, CRO, Product and the wider Performance Marketing organisation
- Share expertise, mentor others and elevate the team’s technical capability
- Translate complex ideas into clear opportunities for senior stakeholders
Requirements
What you’ll need- Deep, hands-on SEM expertise
- Experience managing large-scale, multi-market Paid Search programs
- Strong understanding of Google Ads, SA360, modern bidding and automation
- Experience designing and deploying automation, workflows or other technical solutions for performance marketing
- Hands-on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude or similar
- Strong analytical and problem-solving skills
- Ability to translate complex technical concepts into clear recommendations and influence senior stakeholders
- Willingness to share knowledge, mentor others and elevate wider team capability
- Ability to work collaboratively across different markets and time zones
- Working rights for the country where the role is based
- Satisfactory completion of relevant background checks, potentially including credit and criminal history checks
Benefits
Comp & perks- Hybrid working model balancing flexibility with in-person collaboration
- Flexibility to work from home when it makes sense
- Professional development through knowledge sharing and mentoring
- Supportive and fair recruitment experience with accommodations or adjustments available
- Background checks completed only with successful candidate consent