Senior SEM Manager

Xero

SEM Senior Manager advancing Xero’s global Paid Search program for accounting software company Xero. Building AI-powered automation, bidding systems and scalable technical solutions.

Posted 9/11/2026full-timeMelbourne • 🇦🇺 AustraliaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep SEM expertise with a focus on AI-driven capabilities, automation, and data integration. Proven ability to design and implement scalable solutions while mentoring team members and influencing stakeholders.

Highest-signal resume keywords

Deep SEM ExpertiseGoogle Ads ProficiencyAutomation Design and DeploymentAI and Workflow Orchestration ToolsAnalytical and Problem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEM Program ManagementAutomated Bidding SystemsTechnical Solution DesignData IntegrationPerformance Marketing

Soft Skills

MentoringInfluencing StakeholdersCollaboration

Tools & Technologies

Google AdsSA360Tray.aiAirOpsN8nMakeZapierOpenAIClaude

Industry Keywords

Paid SearchAI-Driven SEMWorkflow AutomationCross-Functional Collaboration

About the role

Key responsibilities & impact

Evolve the technical foundations of Xero’s global SEM program
Build and operationalise AI-powered workflows for optimisation, analysis, reporting and operations
Advance AI-driven SEM capabilities, including automated bidding and decision-making systems
Establish validation, guardrails and measurement for AI-driven systems
Identify and deliver automation opportunities that turn manual or complex SEM processes into scalable solutions
Partner with Data Science, Marketing Technology and Product to connect data, AI and emerging technology to the SEM ecosystem
Explore and test emerging search and AI capabilities for commercial advantage
Collaborate with the Head of SEM, SEM specialists, CRO, Performance Marketing and wider cross-functional teams
Share expertise and mentor team members

Requirements

What you’ll need

Deep, hands-on SEM expertise
Experience managing large-scale, multi-market Paid Search programs
Strong understanding of Google Ads, SA360, modern bidding and automation
Proven technical builder capability designing and deploying automation, workflows or technical solutions
Hands-on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude or similar
Strong analytical and problem-solving skills
Ability to translate complex technical concepts into clear recommendations and influence senior stakeholders
Willingness to share knowledge, mentor others and elevate team capability

Benefits

Comp & perks

Hybrid working model with flexibility to work from home
Time in Xero offices for in-person collaboration
Global collaboration across markets and time zones
Background checks handled by Xero as part of employment process