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Xero

Senior SEM Manager

Xero

SEM Senior Manager scaling Xero’s global Paid Search program through AI, automation and data. Building technical systems and workflows that improve campaign performance and operational efficiency.

Posted 9/11/2026full-timeBrisbane • 🇦🇺 AustraliaSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates deep expertise in Search Engine Marketing (SEM) and the ability to design and implement AI-driven automation solutions. Proven capability in managing large-scale Paid Search programs while effectively communicating complex technical concepts to senior stakeholders.

Highest-signal resume keywords
Deep SEM ExpertiseGoogle Ads ProficiencyAutomation Solution DesignAI Workflow OrchestrationStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Search Engine MarketingPaid Search ManagementAutomated BiddingPerformance MarketingAnalytical Skills
Soft Skills
Problem-SolvingMentoringCommunication
Tools & Technologies
Google AdsSA360Tray.aiAirOpsN8nMakeZapierOpenAIClaude
Industry Keywords
AI-Driven SEMWorkflow AutomationTechnical Capability Elevation

About the role

Key responsibilities & impact
  • Shape the future of Xero’s global Paid Search program
  • Evolve the technical foundations of the global SEM program
  • Build and operationalise AI-powered workflows for optimisation, analysis, reporting and operational processes
  • Advance AI-driven SEM capabilities, including automated bidding and decision-making systems
  • Implement validation, guardrails and measurement for AI-driven systems
  • Identify and deliver automation opportunities that turn manual or complex SEM processes into scalable solutions
  • Partner with Data Science, Marketing Technology and Product teams
  • Explore emerging search and AI capabilities and test their commercial value
  • Work with the Head of SEM and global SEM team
  • Share expertise, mentor others and elevate technical capability across the organisation
  • Translate complex ideas into clear opportunities for senior stakeholders

Requirements

What you’ll need
  • Deep, hands-on SEM expertise
  • Experience managing large-scale, multi-market Paid Search programs
  • Strong understanding of Google Ads, SA360, modern bidding and automation
  • Proven technical builder capability
  • Experience designing and deploying automation, workflows or other technical solutions for performance marketing
  • Hands-on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude or similar technologies
  • Strong analytical and problem-solving skills
  • Strong communication and stakeholder skills
  • Ability to translate complex technical concepts into clear recommendations and influence senior stakeholders
  • Willingness to share knowledge, mentor others and elevate team technical capability

Benefits

Comp & perks
  • Hybrid working model with flexibility to work from home when it makes sense
  • Time in the office collaborating with the team
  • Flexible working arrangements
  • Employment based on satisfactory completion of relevant background checks, which may include a credit and criminal history check