Director of Brand Strategy

Workiva

Director of Brand Strategy shaping Workiva’s AI-powered finance, risk, and sustainability platform brand. Leading positioning, campaigns, measurement, governance, and brand marketing teams.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesLead💰 $154,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in brand strategy and integrated marketing, with a strong focus on defining brand narratives, measurement frameworks, and team leadership. Proven ability to translate market data into actionable insights and drive brand consistency across diverse teams and platforms.

Highest-signal resume keywords

Brand Strategy DevelopmentIntegrated Marketing StrategyTeam Leadership and DevelopmentBrand Measurement FrameworksB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningMarket AnalysisCampaign Effectiveness MeasurementBrand ArchitectureNaming StrategyData-Driven InsightsBrand Health TrackingCategory Awareness GrowthExecutive ReportingGlobal Brand Governance

Soft Skills

Influencing Senior StakeholdersCuriosity About AIHigh-Performance Culture Building

Tools & Technologies

AI Tools for Brand StrategyBrand Measurement Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

B2B SaaSEnterprise Campaign StrategyIntegrated Marketing InitiativesBrand GovernanceMultilingual Brand Strategies

About the role

Key responsibilities & impact

Define and evolve Workiva’s brand positioning and corporate narrative, including category framing, platform story, and differentiation
Translate company strategy into clear market positioning
Build strategy to grow Workiva’s category awareness and share of voice
Define brand architecture and naming strategy
Partner with Product Marketing on product and experience naming and nomenclature
Provide executive oversight and strategic direction for brand campaigns
Establish vision, priorities, and operational standards for integrated marketing initiatives
Build and own brand measurement architecture, including brand health tracking, campaign effectiveness measurement, and the internal Brand Index
Connect brand metrics to awareness, perception, pipeline, and retention outcomes
Turn market data and research into actionable insights and executive-ready reporting
Own brand standards, guidelines, and governance
Drive consistent brand expression across marketing, product, people and culture, and sales
Build scalable brand tools and enablement programs for global, multilingual teams
Leverage AI tools to develop brand strategies and scalable frameworks
Lead and develop a team of brand and marketing professionals
Set direction, build capability, and create a high-performance culture

Requirements

What you’ll need

10+ years in brand strategy, integrated marketing strategy, or enterprise campaign strategy, in-house or at an agency
Bachelor's degree in Marketing, Communications, Business, or a related field
Demonstrated experience leading and developing teams
Proven experience in B2B SaaS or platform companies at enterprise scale
Track record defining brand narratives, positioning, and messaging systems
Experience owning brand measurement frameworks and connecting brand metrics to business outcomes
Strong ability to influence senior stakeholders across multiple functions
Experience building or evolving a category-defining brand platform
Experience managing agency relationships across creative, research, and media
Ability to analyze market data and research and translate insights into compelling narratives
Experience governing naming and brand architecture across a growing product portfolio
Familiarity with global brand governance across multiple languages and regions
Curiosity about or hands-on experience with AI in modern brand and marketing systems
Must maintain reliable internet access when working outside a Workiva office

Benefits

Comp & perks

Discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match
Comprehensive employee benefits package
Flexible/remote work from any location within the country of employment
Up to 25% travel for team, partner, and stakeholder collaboration