Senior Product Marketing Manager

Workiva

Senior Product Marketing Manager responsible for developing market strategies and product positioning for sustainability solutions at Workiva. Collaborating with cross-functional teams to drive awareness and customer value.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $106,000 - $172,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing positioning, messaging, and go-to-market strategies for sustainability management solutions, with a strong focus on translating complex regulatory and AI-enabled innovations into clear business value. Proven ability to collaborate across teams to enhance sales effectiveness and customer engagement.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategySustainability ManagementSales EnablementESG Data Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Positioning DevelopmentMessaging CreationLaunch PlanningMarket Insights AnalysisRegulatory Reporting

Soft Skills

CollaborationInfluencing StakeholdersCustomer Engagement

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in CommunicationsBachelor’s Degree in Sustainability

Industry Keywords

B2B SaaS MarketingAI-Enabled InnovationClimate RiskComplianceFinancial Reporting

About the role

Key responsibilities & impact

Shape and Execute the Market Narrative
Develop differentiated positioning and messaging that clearly communicates the value of Workiva’s Sustainability Management solutions
Shape how we engage sustainability, finance, risk, legal, and compliance buyers, translating complex regulatory, data, and reporting challenges into clear business value
Translate platform capabilities, including AI-enabled innovation, into compelling narratives that resonate across campaigns, content, events, and sales conversations
Bring Workiva’s point of view on sustainability management, connected reporting, ESG data governance, and regulatory disclosure readiness to life across marketing channels
Partner with Product Management to understand roadmap priorities and translate capabilities into market-ready messaging, launch plans, and enablement
Lead high-priority launches, campaigns, enablement, and market insights that strengthen Workiva’s sustainability position
Enable Sales with tools, narratives, and insights that help accelerate pipeline, improve buyer engagement, and increase win rate
Measure the effectiveness of go-to-market activities, using insights to optimize future launches, campaigns, and enablement

Requirements

What you’ll need

6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles
Bachelor’s Degree in marketing, business, communications, sustainability, or a related field
Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for enterprise software solutions
Experience with sustainability, ESG, climate, risk, compliance, regulatory reporting, or financial reporting preferred
Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value
Demonstrated ability to support pipeline, adoption, customer engagement, and sales effectiveness through go-to-market strategy and enablement
Strong collaborator with the ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams
Strong understanding of enterprise buyers and the ability to turn customer and market insight into competitive advantage
Ability to understand and communicate how AI-enabled capabilities create customer value in sustainability management workflows

Benefits

Comp & perks

A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package