Lead Program Manager – GTM Acceleration

Workiva

Lead Program Manager at Workiva, driving GTM initiatives for operational excellence and alignment across revenue teams. Collaborating with various teams to enhance customer outcomes and growth.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $174,000 - $279,000 per yearWebsite

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Partner with GTM and business leaders to scope, plan, and execute programs that drive growth, efficiency, and customer success
Lead cross-functional initiatives such as lead to cash, revenue intelligence, AI for Sales, data enrichment and customer lifecycle optimization
Define and improve GTM processes to ensure consistency, scalability, and clarity across teams
Support strategic planning cycles, aligning GTM programs to company objectives and key milestones
Lead end-to-end delivery of complex GTM programs, from scoping through execution and adoption
Own program structure, operating models, timelines, dependencies, and risk mitigation strategies
Drive accountability across stakeholders, proactively resolving blockers and escalating key decisions
Communicate program status, risks, and outcomes to senior leadership
Partner with Business Systems, Data & Analytics, and Enablement teams to ensure operational readiness and system support
Track KPIs and measure program impact against defined outcomes
Align stakeholders across Sales, Marketing, CPX, Partners, Product, and Technology to deliver shared outcomes
Navigate ambiguity and shifting priorities while maintaining program momentum
Build alignment, secure buy-in, and balance competing priorities across complex initiatives
Foster a culture of collaboration and shared ownership across the GTM ecosystem
Lead change management efforts, including stakeholder engagement, communication, and rollout planning
Partner with enablement and operations teams to ensure successful adoption of new tools, processes, and programs
Develop documentation, training, and communications to support GTM initiatives
Establish best practices for repeatable, scalable program delivery

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Operations, or related field (or equivalent experience)
8+ years leading large-scale GTM or RevOps programs, including lead-to-cash processes and enterprise system implementations in a public SaaS company (>$1B revenue)
Experience with GTM systems such as Salesforce, Marketo, Gong, or Gainsight
Experience working across Sales, Marketing, Customer, and Partner organizations
Background in public SaaS or B2B technology environments
Strong communication, planning, and organizational skills, with experience engaging senior stakeholders
Exposure to sales strategy, marketing operations, or customer lifecycle programs
PMP, Agile, or similar certification

Benefits

Comp & perks

A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM programslead-to-cash processesrevenue intelligencedata enrichmentcustomer lifecycle optimizationprogram deliverychange managementKPI trackingstakeholder engagementdocumentation development

Soft Skills

communicationplanningorganizational skillscollaborationproblem-solvingaccountabilityadaptabilityleadershipstrategic thinkingrelationship building

Certifications

PMPAgile