Market Intelligence Director

Workiva

Market Intelligence Director overseeing competitive intelligence and strategic insights at Workiva. Driving market trends analysis and supporting sales and product development teams.

Posted 6/4/2026full-timeRemote • 🇺🇸 United StatesLead💰 $154,000 - $250,000 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Drive the architecture and design of a sophisticated competitive intelligence program, serving as the primary internal authority on competitive and market trends.
Equip sales teams with effective strategies to counter competitor positioning in a highly competitive market
Establish the protocols and rapid-response frameworks for analyzing and neutralizing competitive misinformation across GTM channels
Architect and scale evidence-based enablement frameworks and materials, such as predictive battlecards, to elevate the field's competitive positioning
Drive the strategic direction of the Win/Loss program, determining how internal and external data integrations can best optimize GTM decision-making
Analyze current and potential target markets, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and SWOT assessments
Strategize on increased integration of cross-functional capabilities, building formal intelligence-sharing networks with key internal decision-makers to influence functional priorities
Provide strategic guidance to sales and sales engineering teams on effective competitive tactics
Develop impactful competitive messaging for global sales and marketing initiatives
Collaborate with marketing, product, and field teams to refine competitive positioning and influence product development roadmaps
Represent Workiva at industry forums and conferences, providing insights on market conditions and emerging trends
Engage with clients and partners to influence decisions through timely and thorough competitive analysis

Requirements

What you’ll need

Bachelor’s Degree in marketing or related field
10+ years of experience in market intelligence, competitive intelligence, product marketing or related fields, closely related roles that could include: product management and sales
Proficiency in influencing Go-to-Market (GTM) strategies, approaches, and tactics
Exceptional communication skills with the ability to engage and influence stakeholders at all levels, from end-users and buyers to executive leadership
Proven ability to drive complex programs with strong leadership and cross-functional collaboration (experience leading without direct authority preferred)
Deep expertise in competitive analysis frameworks, win/loss programs, and market intelligence tools, with a track record of turning insights into strategic action
Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
Proven ability to gather, analyze, and act on competitive insights to drive data-informed decision-making
Expertise in competitive intelligence platforms, CRM, and analytics tools
30% travel for company events and internal meetings

Benefits

Comp & perks

A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market intelligencecompetitive intelligenceproduct marketingcompetitive analysis frameworkswin/loss programsdata analysisGo-to-Market (GTM) strategiespredictive battlecardsSWOT assessmentscross-functional collaboration

Soft Skills

communication skillsinfluencing stakeholdersleadershipstrategic guidancecollaborationengagementinfluencing decisionsproblem-solvinganalytical thinkingnetworking