Workiva

Senior Director of Product Marketing, Finance Solutions

Workiva

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $185,000 - $296,000 per year

Job Level

Senior

About the role

  • Help define how AI transforms financial and regulatory reporting for the modern CFO
  • Own GTM strategy for Workiva’s largest product portfolio with direct influence on revenue and market share
  • Partner closely with senior leaders across Product, Sales, and Marketing to shape company-wide strategy
  • Build and inspire a world-class global product marketing team
  • Own the end-to-end GTM strategy, from market insight to launch to revenue impact
  • Enable Sales with best-in-class tools, narratives, and insights that accelerate pipeline and win rates
  • Bring deep customer, buyer, and competitive insights into the business to inform strategy and product direction
  • Anticipate market shifts, driven by AI and regulatory change, and position Workiva to lead

Requirements

  • 12+ years in product marketing, including 5+ years leading high-performing teams
  • Bachelor’s Degree in marketing or related field
  • Proven expertise in enterprise B2B SaaS go-to-market strategy, positioning, and messaging
  • Ability to translate complex, technical innovation, specifically AI, into compelling, differentiated value
  • Demonstrated success driving measurable business outcomes through GTM strategy and sales enablement
  • Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leaders
  • Deep understanding of enterprise buyers and the ability to turn insight into competitive advantage
Benefits
  • A discretionary bonus typically paid annually
  • Restricted Stock Units granted at time of hire
  • 401(k) match and comprehensive employee benefits package
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategyenterprise B2B SaaSsales enablementmarket insightcompetitive analysisAI transformationregulatory reportingpositioningmessaging
Soft Skills
leadershipcommunicationinfluencecross-functional collaborationstrategic thinkingcustomer insightteam buildingadaptabilityproblem-solvingstakeholder alignment
Certifications
Bachelor’s Degree in marketing