Senior Director of Product Marketing, Finance Solutions

Workiva

Senior Director of Product Marketing at Workiva owning GTM strategy for Finance Solutions portfolio. Transforming financial and regulatory reporting through AI with enterprise impact for the modern CFO.

Posted 4/3/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $185,000 - $296,000 per yearWebsite

About the role

Key responsibilities & impact

Help define how AI transforms financial and regulatory reporting for the modern CFO
Own GTM strategy for Workiva’s largest product portfolio with direct influence on revenue and market share
Partner closely with senior leaders across Product, Sales, and Marketing to shape company-wide strategy
Build and inspire a world-class global product marketing team
Own the end-to-end GTM strategy, from market insight to launch to revenue impact
Enable Sales with best-in-class tools, narratives, and insights that accelerate pipeline and win rates
Bring deep customer, buyer, and competitive insights into the business to inform strategy and product direction
Anticipate market shifts, driven by AI and regulatory change, and position Workiva to lead

Requirements

What you’ll need

12+ years in product marketing, including 5+ years leading high-performing teams
Bachelor’s Degree in marketing or related field
Proven expertise in enterprise B2B SaaS go-to-market strategy, positioning, and messaging
Ability to translate complex, technical innovation, specifically AI, into compelling, differentiated value
Demonstrated success driving measurable business outcomes through GTM strategy and sales enablement
Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leaders
Deep understanding of enterprise buyers and the ability to turn insight into competitive advantage

Benefits

Comp & perks

A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketinggo-to-market strategyenterprise B2B SaaSsales enablementmarket insightcompetitive analysisAI transformationregulatory reportingpositioningmessaging

Soft Skills

leadershipcommunicationinfluencecross-functional collaborationstrategic thinkingcustomer insightteam buildingadaptabilityproblem-solvingstakeholder alignment

Certifications

Bachelor’s Degree in marketing