
Lead Marketing Analyst, Program Insights
Workiva
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $129,000 - $207,000 per year
Job Level
Tech Stack
About the role
- Serve as the primary analytics partner for assigned global GTM programs
- Use advanced analytics and AI-assisted techniques to surface insights and risks early
- Diagnose drivers of over- or under-performance and recommend clear, prioritized actions
- Evaluate spend versus outcomes to assess efficiency and expected return
- Identify leading indicators of success or risk and recommend mid-flight optimizations
- Translate campaign, channel, and regional performance into clear, compelling insights
- Deliver structured, decision-oriented readouts that categorize actions into doubling down on success, optimizing underperformance, and deprioritizing low-impact activities
- Recommend and drive improvements to how GTM performance is measured
- Design and deliver decision-ready dashboards and analyses
Requirements
- 6+ years of experience within a data insights or analytics function, with an emphasis on marketing data and program performance insights
- Undergraduate degree or equivalent combination of relevant career experience and expertise
- Experience supporting B2B SaaS GTM teams
- Proficient in delivering actionable insights and recommendations in a marketing analytics or program analytics role
- Demonstrated ability to translate technical data into executive-level "performance narratives" that influence budget allocation and strategic pivots
- Deep understanding of B2B marketing funnels, including pipeline attribution, lead-to-opportunity conversion, and ROI modeling
- Advanced proficiency in modern analytics tooling and SQL, with experience leveraging AI-assisted analysis to accelerate insight generation
- Experience operating within a large, matrixed organization, supporting global or multi-region marketing programs
- Strong stakeholder management skills with the ability to raise data literacy across non-technical marketing and sales teams
Benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
analyticsAI-assisted techniquesSQLmarketing analyticsprogram performance insightspipeline attributionlead-to-opportunity conversionROI modelingdata insightsdashboard design
Soft Skills
stakeholder managementcommunicationdecision-makingdata literacyanalytical thinkingprioritizationinfluencingcollaborationproblem-solvingpresentation skills