Workiva

Lead Marketing Analyst, Program Insights

Workiva

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $129,000 - $207,000 per year

Job Level

Tech Stack

About the role

  • Serve as the primary analytics partner for assigned global GTM programs
  • Use advanced analytics and AI-assisted techniques to surface insights and risks early
  • Diagnose drivers of over- or under-performance and recommend clear, prioritized actions
  • Evaluate spend versus outcomes to assess efficiency and expected return
  • Identify leading indicators of success or risk and recommend mid-flight optimizations
  • Translate campaign, channel, and regional performance into clear, compelling insights
  • Deliver structured, decision-oriented readouts that categorize actions into doubling down on success, optimizing underperformance, and deprioritizing low-impact activities
  • Recommend and drive improvements to how GTM performance is measured
  • Design and deliver decision-ready dashboards and analyses

Requirements

  • 6+ years of experience within a data insights or analytics function, with an emphasis on marketing data and program performance insights
  • Undergraduate degree or equivalent combination of relevant career experience and expertise
  • Experience supporting B2B SaaS GTM teams
  • Proficient in delivering actionable insights and recommendations in a marketing analytics or program analytics role
  • Demonstrated ability to translate technical data into executive-level "performance narratives" that influence budget allocation and strategic pivots
  • Deep understanding of B2B marketing funnels, including pipeline attribution, lead-to-opportunity conversion, and ROI modeling
  • Advanced proficiency in modern analytics tooling and SQL, with experience leveraging AI-assisted analysis to accelerate insight generation
  • Experience operating within a large, matrixed organization, supporting global or multi-region marketing programs
  • Strong stakeholder management skills with the ability to raise data literacy across non-technical marketing and sales teams
Benefits
  • A discretionary bonus typically paid annually
  • Restricted Stock Units granted at time of hire
  • 401(k) match and comprehensive employee benefits package
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
analyticsAI-assisted techniquesSQLmarketing analyticsprogram performance insightspipeline attributionlead-to-opportunity conversionROI modelingdata insightsdashboard design
Soft Skills
stakeholder managementcommunicationdecision-makingdata literacyanalytical thinkingprioritizationinfluencingcollaborationproblem-solvingpresentation skills