Senior Account Based Marketing Manager
Workiva
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $106,000 - $172,000 per year
Job Level
About the role
- Develop and execute global marketing strategies that engage target accounts.
- Manage and support the execution of multiple campaigns simultaneously by implementing tailored strategies and tactics across both customer acquisition and expansion efforts
- Lead the account qualification and selection process using intent data and propensity modeling.
- Collaborate with Product Marketing and cross-functional teams to create impactful content and messaging for target accounts across various channels, including email, digital platforms, field events, and more
- Work closely with sales teams to ensure alignment on target accounts, coordinate sales enablement materials, and facilitate a smooth handoff and successful progression of qualified accounts
- Report on each ABM campaign outcomes, tracking key performance indicators (KPIs) such as pipeline generation, bookings, revenue impact, engagement metrics, funnel progression, and deal velocity
- Utilize ABM platforms, marketing automation, CRM, and other relevant tools to monitor campaign performance, derive insights, and recommend campaign optimizations
- Stay current on industry trends, best practices, and emerging technologies in ABM to continuously innovate and improve strategies
Requirements
- Bachelor’s degree or equivalent combination of education and experience in a related field.
- 6+ years in account-based marketing, demand generation, and closely related marketing fields.
- Experience working across global teams in a hyper-growth B2B SaaS or tech marketing environment
- Proven experience in creating and executing targeted account campaigns with a strong record in meeting/exceeding pipeline and bookings goals
- Proven ability to influence and lead without authority across Sales leadership
- Strategic and consultative thinker with strong execution abilities
- Strong project management skills, data-driven decision-making, and resource allocation
- Expertise in data interpretation and making informed recommendations
- Experience with 'Dark Social' and understanding the B2B buyer's journey outside of tracked channels
- Adept at managing multiple priorities and tight deadlines
- Experience with account-based marketing platforms, 6Sense preferred
- Proficiency in Marketo and Salesforce is highly preferred
Benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
account-based marketingdemand generationcampaign executiondata interpretationpipeline generationbookings goalsproject managementresource allocationstrategic thinkingconsultative thinking
Soft Skills
influence without authorityexecution abilitiesdata-driven decision-makingmanaging multiple prioritiesworking under tight deadlines
Certifications
Bachelor’s degree