Workiva

Lead Brand Designer

Workiva

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $133,000 - $214,000 per year

Job Level

Senior

About the role

  • Lead and evolve the Workiva Brand by serving as a primary steward
  • Elevating our visual identity, advancing the design system, and ensuring consistency across global programs
  • Translate brand strategies and positioning into compelling creative direction and visual storytelling
  • Shape and contribute to brand strategy, brand architecture, identity evolution, and design system expansion
  • Concept, design, and deliver high-impact creative work for integrated brand campaigns, global events, digital ads, product marketing initiatives, and high-visibility executive moments
  • Lead the development of scalable brand systems, templates, and toolkits used globally across marketing and cross-functional teams
  • Stays at the forefront of industry and creative trends across brand design, motion, experiential, AI-powered content, and digital storytelling. Identifying opportunities to modernize and scale the brand through new formats, technologies, and creative approaches
  • Uphold exceptional craft across typography, color, layout and composition internally and externally; guiding agency partners to ensure creative outputs meet Workiva’s quality and strategic bar
  • Translate briefs into strategic design solutions rooted in insights and business goals
  • Work with Creative Operations, production partners, and external agencies to ensure fidelity from concept through delivery
  • Provide creative direction, mentorship, and thoughtful critique while facilitating cross-team design reviews that elevate collective creative thinking, standards, and execution across internal and cross-functional partners
  • Champion best practices in design, storytelling, accessibility, and global scalability
  • Manage end-to-end production for high-visibility deliverables (ie: executive decks, global events, campaigns, illustration/visual system work)
  • Analyze performance data in partnership with Marketing to refine creative for impact and continuous improvements

Requirements

  • Undergraduate degree in Graphic Design, Visual Communication, Brand Design, or a related field
  • 8+ years of professional experience in brand design, visual design, or related creative marketing fields
  • Experience in business-to-business (B2B) marketing, with a preference for Software as a Service (SaaS)
  • Proven experience shaping or contributing to a brand refresh, brand system, or large-scale identity evolution
  • Demonstrated ability to lead high-impact creative work at an enterprise B2B or SaaS environment
  • Experience leveraging emerging technologies such as generative AI, 3D, and motion design to transform creative workflows and amplify brand impact at scale
  • Strong portfolio showcasing: identity systems, campaign work, digital and social design, event/experiential design, storytelling and concept development, and sophisticated visual craft
  • Experience mentoring designers or leading creative reviews strongly preferred
  • High proficiency in Figma and Adobe Creative Suite
  • Communicates conceptual thinking, strategy, and design rationale clearly to diverse audiences
  • Leads multiple complex initiatives with a strong balance of creativity, precision, and strategic alignment
  • Thrives in fast-paced, evolving environments and adapts quickly to shifting priorities
  • Delivers compelling presentations and narratives that engage and influence stakeholders
  • Fosters strong, collaborative relationships across disciplines and teams
Benefits
  • A discretionary bonus typically paid annually
  • Restricted Stock Units granted at time of hire
  • 401(k) match and comprehensive employee benefits package

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand designvisual designidentity systemscampaign workdigital designsocial designevent designstorytellingconcept developmentvisual craft
Soft skills
creative directionmentorshipstrategic thinkingcommunicationcollaborationpresentation skillsadaptabilityleadershipcritical thinkingproblem-solving