Workiva

Lead Brand Designer

Workiva

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $133,000 - $214,000 per year

Job Level

Senior

About the role

  • Lead and evolve the Workiva Brand by serving as a primary steward
  • Elevating our visual identity, advancing the design system, and ensuring consistency across global programs
  • Translate brand strategies and positioning into compelling creative direction and visual storytelling
  • Shape and contribute to brand strategy, brand architecture, identity evolution, and design system expansion
  • Concept, design, and deliver high-impact creative work for integrated brand campaigns, global events, digital ads, product marketing initiatives, and high-visibility executive moments
  • Lead the development of scalable brand systems, templates, and toolkits used globally across marketing and cross-functional teams
  • Stays at the forefront of industry and creative trends across brand design, motion, experiential, AI-powered content, and digital storytelling. Identifying opportunities to modernize and scale the brand through new formats, technologies, and creative approaches
  • Uphold exceptional craft across typography, color, layout and composition internally and externally; guiding agency partners to ensure creative outputs meet Workiva’s quality and strategic bar
  • Translate briefs into strategic design solutions rooted in insights and business goals
  • Work with Creative Operations, production partners, and external agencies to ensure fidelity from concept through delivery
  • Provide creative direction, mentorship, and thoughtful critique while facilitating cross-team design reviews that elevate collective creative thinking, standards, and execution across internal and cross-functional partners
  • Champion best practices in design, storytelling, accessibility, and global scalability
  • Manage end-to-end production for high-visibility deliverables (ie: executive decks, global events, campaigns, illustration/visual system work)
  • Analyze performance data in partnership with Marketing to refine creative for impact and continuous improvements

Requirements

  • Undergraduate degree in Graphic Design, Visual Communication, Brand Design, or a related field
  • 8+ years of professional experience in brand design, visual design, or related creative marketing fields
  • Experience in business-to-business (B2B) marketing, with a preference for Software as a Service (SaaS)
  • Proven experience shaping or contributing to a brand refresh, brand system, or large-scale identity evolution
  • Demonstrated ability to lead high-impact creative work at an enterprise B2B or SaaS environment
  • Experience leveraging emerging technologies such as generative AI, 3D, and motion design to transform creative workflows and amplify brand impact at scale
  • Strong portfolio showcasing: identity systems, campaign work, digital and social design, event/experiential design, storytelling and concept development, and sophisticated visual craft
  • Experience mentoring designers or leading creative reviews strongly preferred
  • High proficiency in Figma and Adobe Creative Suite
  • Communicates conceptual thinking, strategy, and design rationale clearly to diverse audiences
  • Leads multiple complex initiatives with a strong balance of creativity, precision, and strategic alignment
  • Thrives in fast-paced, evolving environments and adapts quickly to shifting priorities
  • Delivers compelling presentations and narratives that engage and influence stakeholders
  • Fosters strong, collaborative relationships across disciplines and teams
Benefits
  • A discretionary bonus typically paid annually
  • Restricted Stock Units granted at time of hire
  • 401(k) match and comprehensive employee benefits package
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand designvisual designidentity systemscampaign workdigital designsocial designevent designstorytellingconcept developmentvisual craft
Soft Skills
creative directionmentorshipstrategic thinkingcommunicationcollaborationpresentation skillsadaptabilityleadershipcritical thinkingproblem-solving