Product Marketing Director – Growth Solutions
Workiva
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $154,000 - $250,000 per year
Job Level
Lead
About the role
- Define and own the go-to-market (GTM) strategy for new markets, solutions, and use cases as part of a cross-functional growth and incubation teams
- Present to executive leaders, providing regular insights and strategic recommendations that support platform and revenue growth
- Measure and refine GTM performance, using data to improve messaging, content, and launch effectiveness
- Create and execute GTM strategies for Workiva’s industry-specific platforms tailored to the unique needs of sectors like financial services, financial reporting, and governance, risk and compliance (GRC) that drive awareness, adoption, and revenue growth
- Partner with Product Management, Sales, and Sales Operations to develop and implement product positioning and messaging that drives successful rollouts of sales enablement and support tools that empower the sales team
- Lead the formulation of growth strategies with an emphasis on evaluating build, buy, and partner options to meet organizational goals
- Drive the strategic direction for growth, evaluating and championing new business opportunities with an emphasis on build, buy, and partner options to meet organizational goals
- Evaluate potential partners and acquisitions, assessing both business and technology fit to secure opportunities that enhance the Workiva’s capabilities
- Establish criteria for marketplace expansion including financial modeling, total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM)
- Partner with our Growth Solutions team to define and pitch new opportunities in alignment with Workiva’s idea-to-incubation (i2i) process
- Shape growth strategy by synthesizing market and industry trends, customer needs, and competitive intelligence to influence executive decision-making while driving the business towards product-market fit
- Drive thought leadership through blogs, webinars, white papers, and speaking engagements that elevate Workiva’s credibility and visibility in the market
- Consult with customers, alongside Product Management and Sales, to explore product and market opportunities within key industries, ensuring solutions reflect real-world challenges
- Own and influence pricing and packaging strategies for industry solutions, aligning offers to customer value, market demand, and growth goals
Requirements
- Minimum Qualifications: Undergraduate Degree or equivalent combination of education and experience in a related field
- 10+ years experience in product marketing, or closely related fields, with an emphasis growth solutions
- Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS)
- Preferred Qualifications: Deep understanding of the finance and accounting industry, business processes with familiarity with the systems and tools that power modern finance functions
- Strong grasp of emerging trends like AI and data technologies reshaping the industry
- Proficiency in defining, launching, and governing scalable solutions to support growth marketing strategy
- Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
- Ability to navigate ambiguity with a natural curiosity to uncover opportunities in new markets by leveraging new technology trends
- Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
- Strategic mindset with the ability to derive insights from data for decision-making
- Proven ability to innovate and optimize business-driving strategies
- Exceptional communication and program management skills
Benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggrowth solutionsbusiness-to-business (B2B)Software as a Service (SaaS)financial modelingtotal addressable market (TAM)serviceable available market (SAM)serviceable obtainable market (SOM)data technologiesscalable solutions
Soft skills
effective communicationstrategic mindsetcollaborationinfluencingnavigating ambiguitycuriosityprogram managementinnovationoptimizationdecision-making
Certifications
Undergraduate Degree