VP, Marketing

Work in Ottawa

VP Marketing leading marketing strategy and execution at Global Spatial Technology Solutions, a maritime AI platform provider. Building marketing foundations to drive pipeline and revenue in Defence & Security and Shipping/Supply Chain sectors.

Posted 6/19/2026full-timeRemote • 🇨🇦 CanadaLeadWebsite

About the role

Key responsibilities & impact

Own marketing strategy and execution to grow pipeline and bookings across two motions: Defence & Security and Shipping/Supply Chain.
Positioning and messaging leadership: Clarify ICPs and personas per segment, and sharpen value proposition, differentiation, and proof points.
Sales enablement and field support: Build and maintain core sales assets (pitch deck, brochures, case studies, solution briefs) aligned to buyer stages and objections.
Event and conference engine: Plan and execute conference strategy end-to-end.
Demand generation with measurement discipline: Establish the channel mix appropriate to stage (events, outbound support, partners, targeted inbound), and reporting tied to pipeline and closed revenue.
Content system leadership: Build an efficient content production workflow that reduces iteration cycles, while ensuring domain accuracy and customer resonance.
Brand and website ownership: Lead website and brand refresh efforts, ensuring the story, visuals, and proof align with GSTS’s dual-use credibility.
Cross-functional alignment: Partner tightly with Sales, Customer Success, and Product/Technology to ensure marketing claims match reality, feedback loops are tight, and customer insights shape messaging and content priorities.
Build the marketing operating system: Define marketing KPIs, reporting cadence, planning rhythm, and handoffs with Sales and RevOps.

Requirements

What you’ll need

10+ years as a leader in B2B marketing, including experience in SaaS or enterprise software, ideally in complex, regulated, or technical domains.
Relevant domain experience marketing to one or more relevant sectors: defence/security, maritime, supply chain/logistics, geospatial.
Proven experience building a marketing engine in an early-stage B2B SaaS startup, including establishing the fundamentals (ICP, positioning, funnel, pipeline reporting, lead lifecycle, handoffs) and scaling output with a lean team.
Comfortable working in a business with limited brand presence and building the marketing foundation required to scale revenue materially over the next 24–36 months.
Strong product marketing capability: positioning, messaging, segmentation, persona development, competitive differentiation, and proof-point storytelling.
Experience producing high-quality sales enablement assets and running a content program that supports long-cycle enterprise deals.
Strong operational discipline with marketing metrics: Comfortable with funnel definitions, conversion rates, attribution basics, and pipeline reporting. Experience working closely with Salesforce/CRM and RevOps processes.
Proven ability to work effectively with sales/technical SMEs to produce accurate content in domain-heavy environments.
Excellent executive communication skills: can operate credibly with the CEO, COO, CSO, CPTO, and external stakeholders.

Benefits

Comp & perks

Competitive salary and PTO
100% employer-paid health and dental benefits for you and your family
Annual HSA/FSA allotment
Access to virtual mental and physical health professionals
Annual professional development spend
One-time tech allowance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingSaaS marketingpositioningmessagingsegmentationcompetitive differentiationsales enablementcontent productionfunnel reportingpipeline reporting

Soft Skills

leadershipcross-functional collaborationexecutive communicationoperational disciplinestrategic planningcustomer insightsteam buildingproblem-solvingadaptabilitycreativity