Strategy & Performance Lead

Woodruff

Senior role connecting business strategy, marketing strategy, and performance measurement. Leading cohesive approaches that drive measurable business growth in a hybrid work setup.

Posted 7/31/2026full-timeKansas City • Kansas, Montana • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in connecting business, brand, and marketing strategies to drive measurable growth, while fostering collaboration across cross-functional teams and building trusted client relationships.

Highest-signal resume keywords

Marketing StrategyBusiness StrategyPerformance MarketingCross-Functional Team LeadershipAudience Insight

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing LeadershipPerformance MeasurementData-Driven Decision MakingObjective SettingBusiness Impact Reporting

Soft Skills

Strategic ThinkingCuriosityResults-Driven LeadershipRelationship BuildingClarity in Complex Environments

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Agency ExperienceCreative StrategyCommerceMediaPublic Relations

About the role

Key responsibilities & impact

The strategy & performance lead is a senior position responsible for connecting business strategy, brand strategy, marketing strategy and performance measurement into one cohesive approach that drives measurable business growth.
We're looking for a strategic, curious and results-driven leader who thrives at helping organizations answer the question, "What does success actually look like?" before determining how to achieve it
The strategy & performance lead serves as the connective tissue across our agency, bringing together strategy, creative, technology, commerce, media, social, PR and account service into a unified direction.
They are responsible for ensuring that recommendations are rooted in audience insight, initiatives have objectives and reports demonstrate business impact.
This leader is known for creating clarity in complex environments, connecting data with decision-making and helping clients confidently invest in marketing that drives growth.
They build trusted relationships with client teams while guiding internal teams and seeking alignment.

Requirements

What you’ll need

8+ years of relevant experience in marketing strategy, business strategy, performance marketing or integrated marketing leadership
Agency experience is strongly preferred
Experience in leading a cross-functional team
Bachelor's degree in marketing, business or a related field.

Benefits

Comp & perks

Flexible work setup — choose hybrid work, or join us in our Kansas City or Columbia, MO, offices
"Freedom Fridays" — no meetings on Friday mornings/Friday afternoons to use as you see fit
Diverse, meaningful work — contribute to projects across a wide range of industries
Collaborative, growth-focused culture — work with a supportive team that helps you build new skills
And more — from wellness support to peer recognition, we value and invest in our people.