Digital Marketing Specialist – Demand Generation

WIN Home Inspection

full-time

Posted on: 10/3/2025

Location Type: Remote

Location: Remote • Illinois • 🇺🇸 United States

✨ AI Apply

Mid-LevelSenior

WordPress

About the role

Design, build, and optimize email marketing campaigns that engage and convert.
Develop landing pages and web content that resonate with prospects and drive leads.
Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.
Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.
Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.
Report on campaign performance with clear recommendations for improvement.

3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
Experience with website CMS tools (WordPress, Webflow, or similar).
Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
Exceptional writing and editing skills — persuasive, clear, and engaging.
Competitive, proactive, and wired to show measurable results.
Bonus: experience marketing in a franchise or B2B services environment.

Benefits

Tip: use these terms in your resume and cover letter to boost ATS matches.

email marketinglanding pagesconversion optimizationA/B testingcopywritingdigital engagementmarketing automationanalyticsreporting

project ownershippersuasive writingclear communicationproactive mindsetcompetitive drive