WilkinGuttenplan

Marketing Coordinator

WilkinGuttenplan

full-time

Posted on:

Location Type: Hybrid

Location: East Brunswick • New Jersey • United States

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Salary

💰 $65,000 - $75,000 per year

About the role

  • Support the firm’s service lines and practice groups such as International Tax, Life Sciences, Trusts & Estates, Employee Benefit Plans, A&A, Tax and Financial Services through activities such as:
  • Conduct monthly check-ins with Practice Leaders (PLs) to track progress against marketing strategies.
  • Attend practice group meetings and ensure marketing initiatives are aligned with business development goals.
  • Identify and support thought leadership opportunities, including articles, webinars, podcasts, and speaking engagements.
  • Support marketing initiatives for the firm’s referral groups, including banking and attorney networks.
  • Conduct research projects to identify speaking opportunities, sponsorships, and marketing partnerships.
  • Manage vendor relationships for firm sponsorships and marketing initiatives.
  • Identify and coordinate opportunities for thought leadership and brand visibility.
  • Manage and execute the firm’s social media strategy across all platforms.
  • Develop and maintain a content calendar that supports recruiting, thought leadership, events, trade shows, and firm campaigns.
  • Generate creative content ideas and campaign concepts, including recruiting, thought leadership, trade show and conference as well as holiday and firm culture campaigns.
  • Collaborate with the firm’s design team to develop visual assets for posts and campaigns.
  • Manage and optimize social media advertising campaigns.
  • Monitor and report on social media analytics, including engagement, growth, and campaign performance.
  • Conduct competitor analysis and trend research to identify new marketing opportunities and content ideas.
  • Coordinate podcast logistics, including scheduling, preparation, and promotion of episodes.
  • Serve as the marketing liaison to HR, supporting recruiting marketing initiatives, Early Career Professionals programming and our Intern program marketing support.
  • Develop and deliver LinkedIn and marketing onboarding presentations for associates and interns to help strengthen personal branding and firm visibility.
  • Support day-to-day marketing operations, including client gift coordination, company store management, Firm intranet updates and upkeep, trade show and event logistics as well as sponsorship coordination.
  • Assist with PowerPoint presentation design and internal marketing materials.
  • Create small internal graphics as needed.
  • Participate in and support firm initiatives such as the Culture Committee.
  • Support the team with additional tasks as assigned.

Requirements

  • Bachelor’s Degree in Marketing, Communications or other related field.
  • 3+ years of experience.
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social Media, etc.) and market research methods.
  • Proficient in Microsoft Office Suite, especially with PowerPoint and Excel.
  • Experience with marketing software and applications (Adobe Creative Suite, Canva, Google Ads, HubSpot or other CRM tools).
  • Exceptional proofreading skills and attention to detail.
  • Excellent writing, communication and presentation skills.
  • Strong organizational and time management skills and the ability to multitask and balance multiple deadlines.
  • Excellent interpersonal skills and a positive attitude.
  • Possess and demonstrate strong understanding and alignment with our firm’s core values of honesty and candor, continual learning, innovation, mentorship, leadership, team player, client committed, and community oriented.
Benefits
  • We offer a unique culture that emphasizes and values work/life balance including remote work flexibility!
  • We offer a competitive salary and benefits package, including Unlimited Work Options, generous PTO, Medical, Dental, Vision, 401(k), Summer Fridays, and much more! For more information on our offerings please visit our website.
  • Our collaborative work environment is strongly committed to your professional growth and success.
  • We have an extensive Coaching Program designed to prepare you for a life in a dynamic CPA firm.
  • We have a track record of ranking in the Best Place to Work NJ for the past twenty-one years and have won several other awards including #1 in Vault’s Top 3 Internships, Best Firms for Young Accountants, Best Accounting Firms to Work For, and many more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingdigital marketingSEOmarket researchcontent creationsocial media strategyvendor managementevent logisticsproofreadingpresentation design
Soft Skills
communicationwritingorganizational skillstime managementmultitaskinginterpersonal skillsattention to detailpositive attitudeteam playerleadership