Head of Marketing

Wikimedia Foundation

Head of Marketing building product and integrated marketing for Wikimedia Foundation, the nonprofit behind Wikipedia. Leading global audience growth, brand visibility, marketing technology, and distributed teams.

Posted 8/18/2026full-timeRemote • Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Iowa, Maryland, Massachusetts, Minnesota, Missouri, Montana, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin • 🇺🇸 United StatesLead💰 $143,478 - $217,585 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in product marketing, including developing go-to-market strategies, managing multidisciplinary teams, and leveraging campaign analytics to drive audience engagement and brand visibility. Proficient in balancing strategic and hands-on marketing efforts while adapting messaging for diverse global audiences.

Highest-signal resume keywords

12+ Years Of Marketing Experience5+ Years Of Product Marketing Experience In B2CExperience Line-Managing Multidisciplinary Marketing TeamsGlobal Audience Segmentation And Lifecycle MarketingCampaign Analytics And Data-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGo-To-Market StrategyCampaign AnalyticsAudience EngagementBrand VisibilityBudget ManagementValue Proposition DevelopmentSEO/GEO StrategyMarketing Metrics DevelopmentAgile Marketing

Soft Skills

LeadershipCollaborationAdaptabilityStrategic ThinkingInfluence

Tools & Technologies

CRM PlatformsMartech ToolsProduct AnalyticsCommunication PlatformsDigital Marketing Tools

Industry Keywords

B2C MarketingIntegrated MarketingGlobal Audience EngagementEmerging MarketsPerformance Marketing

About the role

Key responsibilities & impact

Establish product marketing as an emerging function and develop processes and go-to-market approaches for engaging new external audiences
Recruit and lead product marketing team members
Coordinate with Foundation departments on external audience engagement and campaign planning
Apply retention and lifetime-engagement perspectives to product marketing
Develop product marketing metrics covering audience growth, campaign impact, adoption, retention, brand awareness, and GTM processes
Identify and prioritize market needs and balance them with product features
Partner with Brand Studio and Brand Management to develop a shared global brand marketing approach
Line-manage integrated and performance marketing team members, including paid media and owned digital experiences
Develop marketing briefs, staff projects, and create campaigns and activations to grow global brand visibility, likeability, and awareness
Align product marketing briefs with broader marketing and communications adoption
Oversee web, SEO/GEO, and app store strategy as organic growth channels
Oversee marketing technology and tooling, including integration among CRM, martech, product analytics, and communication platforms
Monitor trends, platform shifts, emerging channels, and marketing tools
Manage priorities across product marketing and integrated marketing
Oversee relationships with external agencies
Report to the Senior Director of External Communications

Requirements

What you’ll need

12+ years of marketing experience
At least 5 years of product marketing experience in a B2C setting
Experience line-managing multidisciplinary marketing teams
Experience at a major website, online publisher, or platform growing and engaging global audiences at scale
Experience building product messaging and value propositions
Global audience segmentation and lifecycle marketing experience
Ability to adapt tone, voice, and messaging across cultural contexts
Experience in agile, fast-paced, complex, and ambiguous marketing environments
Ability to balance hands-on and strategic work, long-term strategy, and short-term performance demands
Experience leading through influence and collaboration across teams and departments
Experience developing and overseeing paid, owned, and earned media strategies
Ability to operate as a peer with internal stakeholders
Experience with campaign analytics and translating data into strategic decisions
Direct experience evaluating or implementing CRM or audience and campaign data platforms
Experience working remotely across multiple time zones and emerging markets, including leading a distributed team
Budget management experience
Current work authorization in the hiring location for non-US employees

Benefits

Comp & perks

Salaries set competitively, equitably, and consistently with Wikimedia Foundation values and culture
Pay adjusted to the country of hire for applicants outside the US
Remote work
Remote-first organization
Local third party Employer of Record (EOR) for non-US employees
Equal opportunity, inclusive, and equitable workplace
Application assistance or accommodation for qualified applicants with disabilities