Senior Integrated Marketing Specialist – Contract
Wikimedia Foundation
contract
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $44 - $69 per hour
Job Level
Senior
About the role
- Lead integrated marketing communication campaigns from strategy through execution and measurement, including identifying data-driven objectives, setting clear KPIs, segmenting audiences, and defining the campaign’s channel mix.
- Manage general paid media planning, execution, optimizations, and reporting.
- Drive product marketing initiatives, including campaign planning, messaging, and cross-functional alignment.
- Support the Website Refresh project, leading the content strategy and development to ensure brand alignment and increase user engagement.
- Collaborate with Product, Brand Studio, Fundraising, External Comms, and other teams across the Wikimedia Foundation to deliver innovative marketing programs that drive global growth and engagement.
- Maintain brand consistency and quality across all marketing campaigns and assets.
- Manage external agencies (e.g. creative, media, digital) to ensure high-quality delivery and alignment with strategic goals.
- Enable a smooth handover and support the returning colleague’s reintegration after leave.
Requirements
- 8+ years of relevant professional experience in Marketing with extensive knowledge of Marketing Communications.
- Proven ability to lead complex, multi-channel Comms campaigns with minimal supervision.
- Expertise in paid media strategy, execution, and optimization.
- Strong stakeholder management and collaboration skills across cross-functional teams.
- Experience managing creative and production workflows, both internally and with agencies.
- Experience in global marketing and working with diverse international teams.
Benefits
- Professional development opportunities
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing communicationpaid media strategycampaign planningcontent strategydata-driven objectivesKPI settingaudience segmentationcampaign executioncampaign measurementmarketing optimization
Soft skills
stakeholder managementcollaborationleadershipcross-functional alignmentcommunicationproject managementcreative workflow managementteam integrationbrand consistencyquality assurance