Marketing Manager

Whippy

Marketing Manager building pipeline systems for Whippy, an AI-native business communication platform. Owning messaging, case studies, HubSpot lifecycle marketing, enablement, events, and attribution.

Posted 8/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on pipeline management, customer case studies, and lifecycle marketing. Proficient in creating sales enablement materials and managing marketing campaigns to drive measurable results.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceHubSpot Lifecycle ManagementPipeline OwnershipWebinar ManagementContent Creation and SEO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Enablement MaterialsCampaign TrackingAttribution AnalysisCustomer Case StudiesLifecycle MarketingContent Quality ImprovementPaid Acquisition StrategiesWebsite Conversion OptimizationEvent-to-Pipeline MetricsCross-Sell Campaigns

Soft Skills

Clear WritingTeam ManagementCollaboration

Tools & Technologies

HubSpotSEO ToolsWebinar Platforms

Industry Keywords

Vertical SaaSSMB MarketingCustomer InterviewsTrade Show ManagementMarketing Pipeline

About the role

Key responsibilities & impact

Codify Whippy’s positioning, product one-liners, proof points, and banned phrases into a messaging source of truth
Build and manage the customer case study library, including customer interviews, drafting, approvals, PDFs, one-pagers, and video clips
Create sales enablement materials including battlecards, ROI calculators, and product one-pagers
Build partner enablement kits for ATS partner teams
Own lifecycle marketing, retargeting, HubSpot lifecycle stages, campaign tracking, and attribution
Create sequences for cross-sell campaigns, product announcements, dead pipeline, and retargeting
Run webinar promotion, registration, partner co-promotion, follow-up sequences, and content extraction
Own trade show processes from pre-show meeting booking through post-show follow-up
Run customer dinners, gifts, and executive-touch programs
Manage the blog and SEO writer by setting editorial priorities and improving content quality
Develop second-wave paid acquisition, website conversion optimization, review-site presence, AI search optimization, and comparison pages
Build marketing into a predictable pipeline channel with its own number

Requirements

What you’ll need

4 to 7 years of experience in B2B SaaS marketing
Experience owning a pipeline number rather than an impressions number
Ideally, experience at a vertical SaaS company selling to SMB owners and operators
Ability to provide named case studies personally obtained and explain the approval process
Hands-on HubSpot experience with lifecycle stages, campaigns, and attribution
Experience running a webinar or event-to-pipeline motion and understanding its metrics
Clear, fast writing suitable for demanding founder review
Experience managing at least one person or agency and improving the work
Ability to learn Whippy’s six products, three main competitors, and customer stories
Ability to work hands-on without requiring an agency or large budget
Bonus: prior sales or SDR experience

Benefits

Comp & perks

Remote work
Full-time employment
Opportunity to build the marketing function and pipeline machine your way
Use of AI for leverage in research, repurposing, operations, and grunt work