Ad Monetization Manager

Whalo

Ad Monetization Manager responsible for scaling ad revenue for Fish of Fortune at Whalo Games. Collaborating with cross-functional teams to enhance player experience and retention.

Posted 5/4/2026full-timeTel Aviv • 🇮🇱 IsraelJuniorWebsite

Tech Stack

Tools & technologies

Unity

About the role

Key responsibilities & impact

Own day-to-day ad revenue performance across rewarded video, interstitial, and banner formats - monitoring eCPM, fill rate, ARPDAU, and impression depth.
Design and refine ad placement strategy across the player journey, including segmentation rules, frequency caps, and contextual triggers.
Conceptualize and implement comprehensive A/B tests on placements, formats, frequency, and reward structures, translating results into rollout decisions.
Manage relationships with mediation platform (AppLovin MAX), ad networks, and SDK partners - including negotiation, troubleshooting, and auction stack optimization.
Monitor competitor titles and surface placement, format, and timing trends.
Foster synergistic collaborations with cross-functional teams, including Product, UA, Economy and BA, to align ad strategy with the broader monetization roadmap.

Requirements

What you’ll need

Minimum 1 year of experience in ad monetization (preferably in gaming)- A must!
Strong analytical skills
Strong communication and interpersonal skills
Collaborative mindset; experience working cross-functionally with multiple departments
Hands-on experience with mediation platforms (MAX, LevelPlay, AdMob) and ad networks (Meta, Unity, AppLovin, Mintegral)
Proven ability to design and implement ad monetization strategies, with a strong focus on the ad-vs-IAP trade-off and protecting LTV
Full ownership experience over ad revenue KPIs, including rewarder videos, interstitials and banners.

Benefits

Comp & perks

Impact: You’ll shape the technology that powers experiences enjoyed by millions of players.
Innovation: Join a company that encourages experimentation and creative problem solving.
People-first culture: We believe the best products are built by teams that love working together.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

ad monetizationA/B testingeCPMfill rateARPDAUimpression depthad placement strategysegmentation rulesfrequency capscontextual triggers

Soft Skills

analytical skillscommunication skillsinterpersonal skillscollaborative mindset