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About the role
Key responsibilities & impact- Strategy & Budgeting: Own the global marketing strategy and budget, accountable for measurable growth (users, revenue, ROAS, LTV) and strategic planning.
- System Building: Build the "growth system" across UA, creative, and data analysis to establish scalable playbooks.
- Channel Strategy: Lead paid marketing strategy across key channels (Meta, Google, TikTok, DSPs), managing spend allocation and KPIs.
- Team Enablement: Coach the Performance Marketing team to ensure high-quality execution and constant innovation.
- Creative Function: Build and lead the creative function, partnering with teams to crack top-performing concepts and high-impact assets.
- Testing & Insights: Establish best practices for creative testing frameworks and performance-driven iteration loops.
- Brand Strategy: Own brand and social strategy to strengthen engagement, broaden reach, and support UA outcomes.
- Organic Initiatives: Lead ASO, community building, and creator partnerships to ensure a consistent, player-first market presence.
- Product Alignment: Partner with Product and LiveOps to align marketing strategy with in-game features and content calendars.
- Journey Optimization: Collaborate with BI and Monetization teams to optimize the full player journey.
- Infrastructure: Partner with Data teams to develop efficient reporting, dashboards, and decision-making frameworks.
- Measurement Strategy: Lead experimentation, incrementality frameworks, and attribution strategy to ensure tracking accuracy.
- Org Development: Build, hire, and mentor a high-performing organization across Performance, Creative, Brand, and Data.
- Culture: Create a culture defined by high ownership, speed, creativity, and analytics.
Requirements
What you’ll need- 10+ years in marketing, including leadership roles in mobile gaming or performance-driven consumer apps.
- Proven experience owning multi-million dollar marketing budgets and scaling growth across multiple channels.
- Hands-on understanding of performance marketing platforms and creative performance frameworks.
- Strong team leadership experience (hiring, mentoring, org-building).
- Excellent communication and stakeholder management skills.
Benefits
Comp & perks- 🌐 Worldwide Post a Job Affiliates ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs Account Whalo Website LinkedIn All Job Openings 11 - 50 employees Founded 2020 🎮 Gaming 👥 B2C Gaming
- B2C <Whalo> Whalo is a game studio and consumer-focused entertainment company that develops themed digital games, highlighted by a fishing-themed title called "Fish of Fortune. " Their website copy and UI/CSS indicate a focus on polished, cross-browser web/mobile experiences, product innovation, and a team-oriented culture with active hiring. The company appears to build and publish casual games for players, emphasizing design polish, accessibility, and regular product iteration. VP, Marketing 🔥 14 minutes ago 🏢🏡 Tel Aviv – Hybrid ⏰ Full Time 🔴 Lead 🎡 Marketing Apply Now Find Hiring Managers Customize resume for this job ☆ Save ☑️ Mark as applied ❌ Hide Report problem 📋 Description
- Strategy & Budgeting: Own the global marketing strategy and budget, accountable for measurable growth (users, revenue, ROAS, LTV) and strategic planning.
- System Building: Build the "growth system" across UA, creative, and data analysis to establish scalable playbooks.
- Channel Strategy: Lead paid marketing strategy across key channels (Meta, Google, TikTok, DSPs), managing spend allocation and KPIs.
- Team Enablement: Coach the Performance Marketing team to ensure high-quality execution and constant innovation.
- Creative Function: Build and lead the creative function, partnering with teams to crack top-performing concepts and high-impact assets.
- Testing & Insights: Establish best practices for creative testing frameworks and performance-driven iteration loops.
- Brand Strategy: Own brand and social strategy to strengthen engagement, broaden reach, and support UA outcomes.
- Organic Initiatives: Lead ASO, community building, and creator partnerships to ensure a consistent, player-first market presence.
- Product Alignment: Partner with Product and LiveOps to align marketing strategy with in-game features and content calendars.
- Journey Optimization: Collaborate with BI and Monetization teams to optimize the full player journey.
- Infrastructure: Partner with Data teams to develop efficient reporting, dashboards, and decision-making frameworks.
- Measurement Strategy: Lead experimentation, incrementality frameworks, and attribution strategy to ensure tracking accuracy.
- Org Development: Build, hire, and mentor a high-performing organization across Performance, Creative, Brand, and Data.
- Culture: Create a culture defined by high ownership, speed, creativity, and analytics. 🎯 Requirements
- 10+ years in marketing, including leadership roles in mobile gaming or performance-driven consumer apps.
- Proven experience owning multi-million dollar marketing budgets and scaling growth across multiple channels.
- Hands-on understanding of performance marketing platforms and creative performance frameworks.
- Strong team leadership experience (hiring, mentoring, org-building).
- Excellent communication and stakeholder management skills. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Head of Technical Marketing 🕒 November 25, 2025 Stigg 11 - 50 ☁️ SaaS 🔌 API 🤝 B2B Website LinkedIn All Job Openings Head of Technical Marketing leading content strategies and production for Stigg's growth in SaaS monetization. Crafting technical narratives and ensuring effective content distribution across channels. 🏢🏡 Tel Aviv – Hybrid ⏰ Full Time 🔴 Lead 🎡 Marketing View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs
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Hard Skills & Tools
marketing strategybudget managementdata analysiscreative testing frameworksperformance marketingASOKPI managementincrementality frameworksattribution strategyreporting and dashboards
Soft Skills
team leadershipcoachingcommunicationstakeholder managementinnovationorganizational developmentownershipcreativityanalyticscollaboration