Whalo

VP, Marketing

Whalo

full-time

Posted on:

Location Type: Hybrid

Location: Tel Aviv • Israel

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Job Level

Lead

About the role

  • Strategy & Budgeting: Own the global marketing strategy and budget, accountable for measurable growth (users, revenue, ROAS, LTV) and strategic planning.
  • System Building: Build the "growth system" across UA, creative, and data analysis to establish scalable playbooks.
  • Channel Strategy: Lead paid marketing strategy across key channels (Meta, Google, TikTok, DSPs), managing spend allocation and KPIs.
  • Team Enablement: Coach the Performance Marketing team to ensure high-quality execution and constant innovation.
  • Creative Function: Build and lead the creative function, partnering with teams to crack top-performing concepts and high-impact assets.
  • Testing & Insights: Establish best practices for creative testing frameworks and performance-driven iteration loops.
  • Brand Strategy: Own brand and social strategy to strengthen engagement, broaden reach, and support UA outcomes.
  • Organic Initiatives: Lead ASO, community building, and creator partnerships to ensure a consistent, player-first market presence.
  • Product Alignment: Partner with Product and LiveOps to align marketing strategy with in-game features and content calendars.
  • Journey Optimization: Collaborate with BI and Monetization teams to optimize the full player journey.
  • Infrastructure: Partner with Data teams to develop efficient reporting, dashboards, and decision-making frameworks.
  • Measurement Strategy: Lead experimentation, incrementality frameworks, and attribution strategy to ensure tracking accuracy.
  • Org Development: Build, hire, and mentor a high-performing organization across Performance, Creative, Brand, and Data.
  • Culture: Create a culture defined by high ownership, speed, creativity, and analytics.

Requirements

  • 10+ years in marketing, including leadership roles in mobile gaming or performance-driven consumer apps.
  • Proven experience owning multi-million dollar marketing budgets and scaling growth across multiple channels.
  • Hands-on understanding of performance marketing platforms and creative performance frameworks.
  • Strong team leadership experience (hiring, mentoring, org-building).
  • Excellent communication and stakeholder management skills.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategybudget managementdata analysiscreative testing frameworksperformance marketingASOKPI managementincrementality frameworksattribution strategyreporting and dashboards
Soft Skills
team leadershipcoachingcommunicationstakeholder managementinnovationorganizational developmentownershipcreativityanalyticscollaboration