Growth Engagement Specialist – 12-month contract

Wealthsimple

Growth Engagement Specialist managing client communication initiatives at Wealthsimple. Executing multi-channel marketing campaigns while utilizing AI tools to enhance performance.

Posted 7/24/2026contractRemote • 🇨🇦 CanadaJuniorMid-Level💰 CA$69,600 - CA$87,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing multi-channel marketing campaigns, utilizing AI tools for content generation and analysis, and employing audience segmentation strategies to enhance client engagement and retention. Proficient in A/B testing and performance reporting to drive data-informed marketing decisions.

Highest-signal resume keywords

Marketing Automation PlatformsAudience SegmentationA/B TestingHTML/CSS CodingAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisEmail MarketingMulti-Channel CampaignsLifecycle MarketingResponsive DesignSQLContent VariationClient ActivationEngagement StrategiesGrowth Engagement Tactics

Soft Skills

CollaborationEmpathyCuriosityAdaptability

Tools & Technologies

BrazeIterableClaudeAI-Powered Workflows

Industry Keywords

In-App MessagingPush NotificationsMarketing Technology Best PracticesData-Informed Growth TargetsClient Journeys

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own day-to-day execution of multi-channel marketing campaigns (esp. in-app content, email and mobile push), including segmenting target audiences, orchestrating multi-channel journeys, building templates, QA & deploying campaigns, and reporting on performance
Use AI tools (e.g. Claude, Braze's AI features, or similar) to speed up QA, content generation, campaign briefs, and reporting, and help build repeatable AI-powered workflows for the broader lifecycle team
Work with the Growth Engagement product team to continue to improve and grow marketing tooling and build first-of-their-kind client journeys
Ideate & experiment on growth engagement strategies/tactics, including personalization and content variation, to drive client activation, retention, engagement, and cross-sell of users within Wealthsimple's product ecosystem
Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings, using AI tools to accelerate analysis and synthesis where useful
Execute and analyze A/B tests to increase campaign performance and conversion rates

Requirements

What you’ll need

2-5 years hands-on experience using marketing automation platforms (e.g. Braze or Iterable preferred);
1+ year experience coding for email, or equivalent HTML/CSS skill required; SQL experience a plus
Genuine enthusiasm for using AI tools (e.g. Claude or similar) in day-to-day marketing execution, comfort experimenting with prompts, workflows, and AI-assisted QA, not just traditional tooling
Strong understanding of audience segmentation across channels, campaigns, and more required
Understanding of marketing technology best practices, including responsive design, inboxing/deliverability, and audience segmentation
Campaign performance analysis & reporting, A/B testing experience required; demonstrated experimental design ability a strong plus
Familiarity with key elements of lifecycle marketing acquisition, activation, engagement, and retention strategies & tactics (esp. automated customer journeys, triggered comms, and multi-channel campaigns)
Experience with mobile marketing (e.g. push notifications, in-app messaging) is a plus
Proven success in working with cross-functional teams (e.g. Marketing, Product, Creative, Engineering, Data, etc.) to set and execute against data-informed growth targets/OKRs
Naturally collaborative and empathetic — both with colleagues and on behalf of clients
Curious and adaptable mindset — excited to keep pace as AI reshapes marketing tooling and workflows, and to help teammates adopt new ways of working

Benefits

Comp & perks

Top-tier health benefits and life insurance
Long-term group savings with employer match, through Wealthsimple for Business
20 vacation days, 4 wellness days, and unlimited sick and mental health days per year
90 days away: work outside Canada for up to 90 days per year
Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS