Senior Manager, Demand Generation

Wealthsimple

Senior Manager leading B2B demand generation for Wealthsimple Business. Driving high-quality leads and collaborating with Sales, Product Marketing, and Commercial Operations.

Posted 7/24/2026full-timeRemote • 🇨🇦 CanadaSenior💰 CA$152,000 - CA$190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving B2B demand generation strategies across multiple channels, with a strong focus on lead quality and pipeline impact. Proficient in leveraging AI tools to enhance workflows and reporting while managing and developing team members effectively.

Highest-signal resume keywords

B2B Demand GenerationAccount-Based Marketing (ABM)Paid Media Campaign ManagementCross-Functional CollaborationAI Tool Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationFunnel Performance AnalysisCampaign OptimizationData-Driven Decision MakingBudget Management

Soft Skills

Team DevelopmentGoal SettingAnalytical MindsetCross-Functional Partnering

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsAI Tools

Industry Keywords

B2B FintechBusiness BankingSpend ManagementNeobanking

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the strategy and execution of Business demand generation across paid media, organic, lifecycle, referrals, and more — with a clear focus on lead quality and downstream pipeline impact.
Lead ABM programs targeting high-value segments. Work with Sales to define target accounts, build segment-specific programs, and measure pipeline impact.
Partner closely with Sales and Commercial Ops to align on ICPs, lead definitions, scoring models, routing, and feedback loops.
Build and maintain clear reporting on funnel performance — from first touch through MQL, SQL, and closed deals.
Actively embed AI tools into demand gen workflows — from content and copy production to audience research, outbound enrichment, and campaign experimentation.
Manage and develop one direct report, setting clear goals and creating the conditions for strong performance.

Requirements

What you’ll need

A proven track record of driving high-quality B2B leads across multiple channels — paid media, lifecycle, outbound, and more — with specific experience scaling programs across multiple SMB and mid-market sub-segments.
Deep hands-on experience in paid media — you've owned budgets, managed campaigns across Google, Meta, and LinkedIn, and know how to optimize for lead quality, not just volume.
ABM experience — you've designed and run account-based programs, worked with Sales to define and prioritize target accounts, and measured pipeline impact.
Strong cross-functional partnering experience — you've worked closely with Sales (pipeline reviews, lead definitions, feedback loops) and Product Marketing (messaging, campaign briefs) and made both relationships a competitive advantage.
A demonstrated habit of using AI to accelerate your work — whether that's building lead enrichment workflows, generating and testing creative at scale, or surfacing insights from data faster.
Analytical mindset with the ability to use data to diagnose funnel problems, prioritize opportunities, and make clear recommendations for change — not just report on results.
Experience in B2B fintech, business banking, spend management, or neobanking.
Experience managing people, with a track record of setting clear goals and developing direct reports.

Benefits

Comp & perks

Top-tier health benefits and life insurance
Long-term group savings with employer match, through Wealthsimple for Business
20 vacation days, 4 wellness days, and unlimited sick and mental health days per year
90 days away: work outside Canada for up to 90 days per year
Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS