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Senior Manager, Integrated Marketing
WealthsimpleSenior Manager leading integrated marketing campaigns at Wealthsimple, focusing on consumer experience and multi-channel engagement. Collaborating across teams to drive campaign strategy and measurement.
About the role
Key responsibilities & impact- Design the consumer journey and own the end-to-end consumer experience for priority campaigns
- Lead integrated campaigns across paid, owned, and earned channels
- Write briefs translating positioning, product priorities, and customer insight into creative direction
- Own media strategy including channel mix, targeting, and investment rationale
- Define measurement frameworks, track performance, and optimize future campaigns
- Partner closely with Product, Product Marketing, Brand, Growth, and Channel teams
Requirements
What you’ll need- 7+ years in integrated or campaign marketing spanning product GTM, brand, and growth
- Significant experience leading large, complex, multi-channel programs
- Consumer-experience obsession and ability to design coherent customer journeys
- Craft brief-writing translating positioning and insight into clear creative direction
- Proficient in planning and executing across all marketing channels
- Communication excellence at an executive level
- Agility & adaptability in a fast-paced environment
- Bonus: track record of leading breakthrough campaigns
Benefits
Comp & perks- Top-tier health benefits and life insurance
- Long-term group savings with employer match, through Wealthsimple for Business
- 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year
- 90 days away: work outside Canada for up to 90 days per year
- Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS
- Hybrid team with over 1,500 employees across North America
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Campaign StrategyMedia StrategyChannel Mix OptimizationPerformance TrackingGTM Strategy
Soft Skills
Communication ExcellenceAgilityAdaptability