Marketing

• Develop, build, and ship various marketing campaigns via lifecycle marketing channels, including email, push notifications, and various in-app messages.
• Support in automating and operationalizing common emails and communications for teams outside of lifecycle marketing.
• Collaborate with the lifecycle and broader marketing team members, R&D, and product teams to design and implement automated, multi-channel programs and experiments across the client lifecycle.
• Ideate & experiment on lifecycle strategies/tactics to drive activation, retention, engagement and participation within Wealthsimple’s incentives and promotions.
• Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings.
• Build segmentation logic into in-app and email messages with dynamic content to personalize each message for each Wealthsimple client.
• Execute and analyze A/B tests to increase campaign performance and conversion rates.

Intern, Lifecycle Marketing

Health Marketing Specialist

Lifecycle Marketing Advisor

Marketing Manager

VP Marketing

Senior Customer Marketing Manager