Senior Product Marketing Manager, Cash

Wealthfront

Product Marketing Manager for Cash banking products at Wealthfront. Driving product narratives, go-to-market efforts, and growth opportunities while shaping a world-class marketing team.

Posted 7/8/2026full-timeRemote • California • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consumer product marketing and growth marketing, with a strong focus on strategic positioning, audience development, and data-driven decision-making. Proven ability to lead cross-functional teams and optimize marketing strategies through experimentation and analysis.

Highest-signal resume keywords

Consumer Product MarketingGrowth MarketingData-Driven MindsetA/B TestingStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Roadmap DevelopmentExperiment OptimizationMessaging TestsMarket PositioningAudience Development

Soft Skills

Strong CommunicationPresentation SkillsStorytellingLeadershipCuriosity

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Consumer InsightsBusiness GrowthMarketing EffectivenessPersonal Finance KnowledgeStartup Experience

About the role

Key responsibilities & impact

Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product.
Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
Develop positioning, audience, and distribution strategies for new and existing products
Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
Regularly lead business performance recaps and findings with executive leadership team
Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Requirements

What you’ll need

6+ years in consumer product marketing or growth marketing, with technology and/or startup experience
Passionate storyteller with strong communication, presentation, and writing skills
Strategic thinker who equally values creativity and marketing effectiveness
Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
A low-ego, high accountability leader with a willingness to get into the details and a tendency to make others around them successful
Personal finance knowledge and experience is a big bonus, but not required
Bachelor's degree or higher

Benefits

Comp & perks

Remote work options
Equal opportunity employer
Diversity and inclusion initiatives