Marketing Manager, Lifecycle

Wealthfront

Marketing Manager creating multi-channel lifecycle marketing programs at Wealthfront. Collaborating with cross-functional teams to enhance client engagement and financial knowledge throughout their journey.

Posted 5/1/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $131,000 - $143,100 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop and manage personalized, multi-channel marketing programs designed to increase client’s financial knowledge, grow their savings, and help them find the next product that’s right for them.
Work closely with Data Science & Engineering, Product Marketing, Consumer Research and Creative to develop personalized programs developed with qualitative and quantitative insights that contribute to business goals.
Use Wealthfront’s customer segmentation, lifecycle stages, product usage and behaviors to develop automated and scalable marketing programs.
Oversee end-to-end development and management of lifecycle marketing campaigns across channels (email, push, in-app, etc), including strategy, A/B testing, campaign development, reporting, and optimization.
Measure and communicate performance and impact of marketing programs.

Requirements

What you’ll need

4+ years of professional marketing experience, with a focus on customer lifecycle marketing.
Experience implementing and managing marketing automations for customers across the customer journey
Proven examples of impactful projects translating data into actionable insights and strategic recommendations.
Experience running A/B and multivariate experiments in lifecycle channels.
Ability to build strong cross-functional partnerships and communicate optimally with broad groups of partners and teammates
Balanced strategic, analytical and operational thinker, with proven ability to extract insights that inform marketing strategy; SQL knowledge a plus
Personal finance knowledge/experience is a big bonus, but not required.
Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required.
Experience with marketing platforms, Iterable is a plus.
BS or MS, or equivalent professional experience

Benefits

Comp & perks

medical
vision
dental
401K plan
generous time off
parental leave
wellness reimbursements
professional development
employee investing discount
and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer lifecycle marketingmarketing automationA/B testingmultivariate experimentsdata analysisSQLcampaign developmentreportingoptimizationpersonal finance knowledge

Soft Skills

cross-functional collaborationcommunicationstrategic thinkinganalytical thinkingoperational thinkinginsight extractionpartnership building