Wattbike

Senior Ecommerce Executive

Wattbike

full-time

Posted on:

Location Type: Hybrid

Location: Nottingham • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • Support accurate sales forecasting by contributing to weekly, monthly, and seasonal demand planning, providing insight on performance trends, stock availability, and promotional impact - working with the Head of DTC in building robust forecasts.
  • Own trading performance reporting by preparing and presenting clear financial and commercial reports (e.g. revenue, margin, conversion, and ROI), highlighting risks, opportunities, and actionable recommendations.
  • Lead on UX and CRO initiatives including A/B testing, navigation improvements, PDP optimisation and checkout enhancements.
  • Analyse site performance, customer journeys and key funnel metrics using GA4 and other tools – making data-led recommendations to improve conversion.
  • Support pricing, promotional and merchandising strategies that balance growth with profitability.
  • Partner with Paid Media, CRM and Brand teams to ensure campaigns are commercially aligned and landing experiences maximise conversion.
  • Liaise with Development and Product teams to brief, test and launch new features or optimisations.
  • Monitor competitor activity and ecommerce best practice to keep Wattbike at the forefront of DTC.
  • Assist with international expansion (US, Australia) to trade and optimise the localised websites.
  • Ensure all websites reflect Wattbike’s brand values and deliver a seamless experience across desktop and mobile.

Requirements

  • Previous experience in an ecommerce trading or optimisation role (ideally in a DTC environment).
  • Strong commercial mindset – able to balance volume, conversion and margin objectives.
  • Experience of UX/CRO practices including A/B testing, analytics and customer journey optimisation.
  • Proficiency with GA4 and other ecommerce tools; confident extracting insights and making recommendations.
  • Good understanding of Shopify (or similar ecommerce platforms).
  • Highly organised, detail-oriented and proactive – comfortable juggling multiple priorities.
  • Excellent communication and collaboration skills, able to influence and work cross-functionally.
  • Resilient and self-starter comfortable working in a fast-paced SME environment where adaptability, resourcefulness, and hands-on problem solving are essential.
  • Experience with international ecommerce markets (e.g. US or Australia).
  • Familiarity with digital marketing channels (Paid Media, CRM, SEO).
  • Knowledge of fitness, cycling or premium consumer brands.
Benefits
  • A key role in driving growth for a respected sports brand with market-leading products and a passionate and engaged customer base
  • The opportunity to shape the go-to-market strategies for the UK as well as expansion into new international markets – US, Australia and Europe
  • A collaborative, ambitious and supportive team culture that embraces innovation and results.
  • Flexible hybrid working environment (Nottingham HQ)
  • Competitive salary and benefits package
  • 26 days holiday per year + bank holidays
  • Pension and free life insurance
  • A Wattbike for your home
  • On site training zone and cycling/running groups
  • Ongoing support for personal progression

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
ecommerce tradingconversion rate optimizationA/B testinganalyticscustomer journey optimizationdata analysisfinancial reportingdemand planningpricing strategymerchandising strategy
Soft skills
commercial mindsetorganizational skillsdetail-orientedproactivecommunication skillscollaboration skillsinfluencing skillsresilienceadaptabilityproblem solving