WaschMal - abholen waschen liefern

Senior Marketing Manager, B2B

WaschMal - abholen waschen liefern

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • You will build our marketing function in a structured, sustainable and autonomous way — no agency, no micromanagement.
  • The goal is not short-term actionism but: a clear, sharp market positioning on the website
  • Generate more qualified B2B leads for our sales team
  • Sustainable visibility across multiple channels
  • Automated and long-lasting marketing processes
  • Define market positioning
  • Develop a thoughtful marketing plan
  • Continue the existing SEO strategy and execute it operationally via the Strapi CMS
  • Manage our Google Ads and set up YouTube Ads
  • Run simple LinkedIn campaigns and build and structure a specialist blog, producing B2B content (case studies, technical articles, white papers)
  • Basic conversion optimization
  • Create presentations for sales & channel partners
  • Minor image optimization

Requirements

  • You have several years of proven experience in B2B marketing
  • You can create concepts and translate them into clear roadmaps
  • You work in a structured way and prioritize sensibly
  • Done is better than perfect
  • You stay calm when many tasks are pending at once
  • You think in systems, not in isolated measures
  • You implement yourself (no agency management)
  • You love automation and sustainable measures
  • You understand SEO, paid ads and organic visibility holistically
  • AI helps you complete tasks quickly and easily
Benefits
  • A collegial, family-like and helpful team with respectful interaction
  • High level of personal responsibility
  • No unnecessary reporting bureaucracy
  • Flexible working hours
  • Home office
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingSEO strategyGoogle AdsYouTube AdsLinkedIn campaignscontent creationconversion optimizationStrapi CMSmarketing automationmarket positioning
Soft Skills
structured workprioritizationcalm under pressuresystemic thinkingself-implementationconcept creationroadmap translationsustainability focusadaptabilitytask management