Head of Marketing
Wand AI
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop and own the global marketing strategy across brand, growth, product marketing, and communications.
- Build and lead a high-performing marketing team; establish processes, KPIs, and reporting frameworks.
- Drive the full marketing funnel: awareness, acquisition, activation, engagement, and retention.
- Create and execute scalable demand-generation campaigns across paid, organic, and partner channels.
- Oversee product marketing: value proposition, messaging, positioning, competitive analysis, and GTM strategy.
- Lead content strategy across formats: website, blog, social media, email, product content, case studies.
- Build a strong brand identity and ensure consistency across all touchpoints.
- Develop and manage marketing budgets, forecasting, and performance metrics.
- Execute SEO/SEM strategies to increase visibility, organic reach, and qualified traffic.
- Manage PR, media relations, external communications, and strategic partnerships.
- Analyze marketing performance, generate insights, and refine strategy based on data.
- Collaborate with Sales, Product, and Leadership on joint initiatives and cross-functional alignment.
- Lead community-building initiatives, user education programs, and event participation.
Requirements
- 6+ years of experience in marketing roles, with at least 3 years in a leadership or head-of-function position.
- Proven track record of scaling marketing operations in SaaS, tech, or AI-driven products.
- Hands-on experience with both brand marketing and data-driven performance campaigns.
- Strong expertise in GTM strategy, product marketing, and customer segmentation.
- Deep understanding of digital marketing channels, analytics tools, and growth frameworks.
- Demonstrated ability to set strategy and execute operationally in fast-moving environments.
- Strong analytical skills and ability to translate data into actionable decisions.
- Excellent communication skills and experience working with executive leadership.
Benefits
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategydemand-generation campaignsSEOSEMGTM strategyproduct marketingcustomer segmentationdata analysisperformance metricsbudget management
Soft skills
leadershipcommunicationanalytical skillscollaborationcommunity buildingstrategic thinkingprocess establishmentteam buildinginsight generationoperational execution