Data Analyst

• Analyze and interpret data from Google Ad campaigns to measure performance and identify areas for optimization.
• Develop and maintain custom dashboards using tools such as Google Data Studio or similar platforms to visualize campaign performance metrics.
• Collaborate with the marketing team to understand campaign objectives and translate them into measurable KPIs.
• Conduct A/B testing and provide statistical analysis of campaign experiments to optimize performance.
• Generate regular and ad-hoc reports to communicate insights and recommendations to stakeholders.
• Monitor industry trends and best practices to recommend optimizations and improvements to campaign strategies.
• Work closely with cross-functional teams including marketing, digital advertising, and IT to ensure data accuracy and completeness.

Marketing Data Analyst

Senior Data Analyst