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Customer & Marketing Data Analyst
Volkswagen Group. Provide monthly reports on marketing performance to key stakeholders .
Tech Stack
Tools & technologiesCloudPythonSQLTableau
About the role
Key responsibilities & impact- Provide monthly reports on marketing performance to key stakeholders
- Perform deep-dive and ad-hoc analyses on marketing initiatives, campaign performance, audience behavior, and utilization data
- Proactively monitor and track marketing KPIs (e.g., CTR, CPA, ROAS, Conversion Rates)
- Extract and clean data from marketing platforms for analysis and database storage
- Build and maintain marketing reporting dashboards using BI tools (Tableau, Power BI)
Requirements
What you’ll need- Bachelor's Degree in a relevant field
- 1-3 years of experience in marketing analytics or a relevant analytical field
- Proficiency in SQL (or Python)
- Understanding of Digital Marketing Metrics (CTR, CPA, ROAS, Conversion Rates)
- Experience with BI Tools (Tableau, Looker Studio, Power BI, RShiny)
- Familiarity with Marketing Analytics Platforms (GA4, GSC, GCM, Talkwalker, Amplitude, Salesforce Marketing Cloud)
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLPythonDigital Marketing MetricsCTRCPAROASConversion RatesData ExtractionData CleaningMarketing Analytics
Certifications
Bachelor's Degree