Marketing Analyst – Advertising

Volkswagen Caminhões e Ônibus

Marketing Analyst for Volkswagen Caminhões e Ônibus developing advertising strategies and managing brand communications through digital and traditional media.

Posted 4/22/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop advertising and communications strategies based on market, competitor and audience behavior analyses, implementing campaigns across online and offline media
Measure the effectiveness of advertising campaigns and perform continuous optimizations to maximize results
Strategically position products and services to increase brand awareness and strengthen the brand’s image in the truck and bus automotive market
Support Product, CRM, Events and Customer Relations teams, ensuring alignment of communications activities
Manage and optimize the marketing budget, leading co-branded projects and media partnerships to expand visibility and reinforce the brand’s leadership perception
Develop and oversee institutional and promotional brand campaigns aligned with the company’s strategic guidelines
Provide communication tools to the dealership network and support their local advertising activities
Ensure correct application of the brand’s visual identity across all company areas and the dealership network, guaranteeing consistency and unity in communications
Manage relationships with advertising agencies, ensuring deliverables align with strategy and deadlines
Evaluate and select the most appropriate media channels and vehicles for each campaign
Produce institutional and product audiovisual content with a focus on innovation and impact
Identify publicity opportunities related to retail campaigns, rates and commercial terms
Propose innovative communication actions that reinforce the brand’s presence and relevance in the market.

Requirements

What you’ll need

Bachelor’s degree in Advertising, Business Administration, or related fields
Postgraduate qualification in Digital Communication, Branding, Digital Media, Strategic Planning, or Neuromarketing
Certifications in tools such as Google Ads, Meta Ads, Google Analytics, Adobe Creative Suite, etc.
Fluent English

Benefits

Comp & perks

Competitive compensation in line with the market
Birthday day off
TotalPass gym partnership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

advertising strategiescommunications strategiescampaign optimizationbrand positioningbudget managementmedia partnershipsaudiovisual content productionpublicity opportunitiesdigital communicationstrategic planning

Soft Skills

communicationrelationship managementteam collaborationstrategic thinkinginnovationanalytical skillscreativityorganizational skillsleadershipproblem-solving

Certifications

Bachelor’s degree in AdvertisingBachelor’s degree in Business AdministrationPostgraduate qualification in Digital CommunicationPostgraduate qualification in BrandingPostgraduate qualification in Digital MediaPostgraduate qualification in Strategic PlanningPostgraduate qualification in NeuromarketingGoogle Ads certificationMeta Ads certificationGoogle Analytics certification