Volkswagen Caminhões e Ônibus

Advertising Analyst

Volkswagen Caminhões e Ônibus

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Develop advertising and communication strategies based on market analysis, competitor research, trends, and target-audience behavior, implementing campaigns across online and offline channels;
  • Measure campaign effectiveness and perform continuous optimizations to maximize results;
  • Strategically position products and services to increase brand awareness and strengthen the brand image within the commercial truck and bus automotive market;
  • Support Product, CRM, Events, and Customer Relations teams to ensure alignment of communication activities;
  • Manage and optimize the marketing budget, leading co-branded projects and partnerships with media groups to expand visibility and reinforce the brand's leadership perception;
  • Develop and oversee institutional and promotional brand campaigns aligned with the company's strategic guidelines;
  • Provide communication tools to the dealership network and support their local advertising initiatives;
  • Ensure correct application of the brand's visual identity across all company areas and the dealership network, guaranteeing consistency and unity in communications;
  • Manage relationships with advertising agencies, ensuring deliverables align with strategies and deadlines;
  • Evaluate and select the most appropriate media channels and outlets for each campaign;
  • Develop institutional and product audiovisual content with a focus on innovation and impact;
  • Identify promotional opportunities related to retail campaigns, rates, and commercial conditions;
  • Propose innovative communication actions that reinforce the brand's presence and relevance in the market

Requirements

  • Bachelor's degree in Advertising and Propaganda (Advertising), Business Administration, or related fields.
  • Postgraduate degree in Digital Communication, Branding, Digital Media, Strategic Planning, or Neuromarketing.
  • Certifications in tools such as Google Ads, Meta Ads, Analytics, Adobe Creative Suite, etc.
  • Fluent English
Benefits
  • Competitive compensation in line with the market
  • Birthday day off
  • Partnership with TotalPass gym
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market analysiscompetitor researchcampaign optimizationbrand positioningbudget managementaudiovisual content developmentpromotional strategycommunication strategyadvertising strategydigital media
Soft Skills
strategic thinkingcommunicationrelationship managementteam collaborationcreativityinnovationorganizational skillsanalytical skillsleadershipproblem-solving
Certifications
Google Ads certificationMeta Ads certificationGoogle Analytics certificationAdobe Creative Suite certification