CRM Automation Specialist

Voi Technology

CRM Automation Specialist at Voi focusing on automating CRM programmes for lifecycle marketing. Collaborating with data, marketing, and product teams to drive user engagement and retention.

Posted 5/16/2026full-timeStockholm • 🇸🇪 SwedenMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Strengthen lifecycle marketing by turning data and insights into automated CRM programmes that drive engagement, conversion, and retention
Work hands-on in Braze to design, build, and optimise journeys that support users from onboarding through to loyal, high-value riders
Analyse lifecycle performance using CRM data to identify opportunities across onboarding, engagement, upsell, and retention
Investigate user behaviour and campaign performance to uncover automation opportunities, lifecycle gaps, and areas for optimisation
Translate insights into actionable CRM journeys, segmentation strategies, and targeting logic that can scale across markets
Build, test, and optimise automated lifecycle journeys in Braze using Canvas, segmentation, and Liquid logic
Develop reusable templates and scalable campaign structures that reduce manual work and improve consistency
Identify and implement opportunities to automate existing campaigns and expand lifecycle coverage across the customer journey
Design and run A/B tests across CRM channels (email, push, in-app) to improve engagement, conversion, and retention
Analyse experiment results, communicate findings clearly, and turn them into actionable improvements
Partner with Marketing, Data, and Product to ensure lifecycle activity is aligned with growth priorities and other channel initiatives
Maintain strong QA processes to ensure accurate segmentation, triggers, tracking, and personalisation, while keeping visibility across journeys to avoid overlap and conflicting experiences.

Requirements

What you’ll need

3+ years’ experience in CRM, lifecycle marketing, or marketing automation in a B2C environment
Hands-on experience building lifecycle journeys in Braze or a comparable CRM platform
Working knowledge of SQL and confidence in analysing lifecycle data and campaign performance independently
Experience designing, running, and evaluating A/B tests, including an understanding of experimentation methodology and statistical significance
Strong understanding of lifecycle strategies such as onboarding, engagement, upsell, and retention
Proven experience building automated CRM journeys and scalable campaign structures
Comfortable working with CRM data structures, including user attributes, events, triggers, and segmentation logic
Strong analytical thinking, problem-solving, organisation, and prioritisation skills, with the ability to manage multiple campaigns and dependencies
Clear, collaborative communicator who enjoys working with both technical and non-technical stakeholders.

Benefits

Comp & perks

Unlimited free Voi rides
Dog-friendly office
Employee options programme

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMlifecycle marketingmarketing automationBrazeSQLA/B testingsegmentationdata analysisautomationcampaign performance

Soft Skills

analytical thinkingproblem-solvingorganisationprioritisationcommunicationcollaboration