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CRM Lead – Full-Time
Voi TechnologyCRM Lead at Voi driving global CRM strategy to enhance activation, retention, and customer lifetime value. Leading a specialized team at the intersection of Marketing, Product, and Growth.
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own and evolve our global CRM strategy to drive activation, retention, and customer lifetime value across all markets
- Lead a specialised CRM team and sit at the intersection of Marketing, Product, and Growth
- Define and refine the CRM strategy across activation, retention, win-back, and pricing/product lifecycle
- Translate strategy into clear OKRs, backlogs, and roadmaps
- Prioritise initiatives based on quantitative impact
- Own the strategic setup and evolution of our Braze platform
- Partner with Engineering, Product, and Data teams to optimise app event taxonomies
- Identify and test opportunities to use AI and automation within the CRM stack
- Lead, coach, and develop the CRM team through structured sprint planning
- Act as a CRM ambassador across Voi
- Collaborate with regional General Managers and Market Managers
- Oversee CRM legal compliance
Requirements
What you’ll need- 6+ years’ experience in CRM or Marketing Automation in a B2C environment
- Advanced power-user of Braze or a comparable platform, with a structural understanding of CRM systems, APIs, and event-driven data flows
- Strong working knowledge of SQL and experience navigating complex data structures to build advanced segmentation and targeting logic
- Deep understanding of experimentation methodology (A/B testing, statistical significance, incremental lift, and guardrail metrics)
- Familiarity with how AI and machine learning can be applied in CRM to improve predictive targeting and personalisation
- Proven ability to translate complex technical topics into clear, concise narratives for senior, commercial, and technical stakeholders
- Experience role-modelling company values and influencing at a leadership level, ideally in a fast-paced, high-growth environment
Benefits
Comp & perks- Join Europe’s #1 micromobility operator
- Get “skin in the game” through our employee options programme
- Enjoy unlimited free Voi rides
- Dog-friendly office
- Work together with inspiring, motivated, and fun colleagues towards a common goal
- Join the micromobility revolution and be a part of creating sustainable cities made for living, free from noise and pollution
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM strategyMarketing AutomationBrazeSQLA/B testingstatistical significanceincremental liftevent-driven data flowsadvanced segmentationtargeting logic
Soft Skills
leadershipcoachingcollaborationcommunicationinfluencingnarrative translationteam developmentstrategic thinkingprioritizationproblem-solving