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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in user acquisition and performance marketing across digital channels, with a strong analytical approach to campaign optimization and data-driven decision-making. Proven ability to collaborate cross-functionally and leverage emerging technologies to enhance marketing strategies.
Highest-signal resume keywords
User Acquisition Campaign ManagementPerformance Media Strategy DevelopmentA/B Testing and Data AnalysisMobile App Marketing ExperienceCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingPerformance MarketingCampaign OptimizationData AnalysisA/B TestingKPI Dashboard DevelopmentDigital Channel StrategyEmerging TechnologiesConversion TrackingBidding Strategies
Soft Skills
Excellent CommunicationAnalytical Mindset
Tools & Technologies
Analytics ToolsAI Automation
Industry Keywords
TravelMarketplacesE-CommerceStartup ExperienceHigh-Growth Company Experience
About the role
Key responsibilities & impact- Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.)
- Develop and manage growth strategies for marketing channels and eventually app
- Build and execute a performance media strategy
- Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally
- Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking
- Lead experimentation across creatives, bidding strategies, audiences, and channels
- Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards
- Monitor and report on campaign performance, uncover insights, and iterate quickly
Requirements
What you’ll need- 5–7+ years of experience in growth or performance marketing
- Proven track record of scaling paid campaigns efficiently across multiple channels
- Experience working with mobile app products, ideally in travel, marketplaces, or e-commerce
- Strong analytical mindset with comfort in A/B testing and data analysis
- Excellent communication skills and ability to work cross-functionally
- Experience with emerging technologies, including AI to automate workflows and increase efficiency
- Startup or high-growth company experience is a plus
Benefits
Comp & perks- Competitive salary + equity
- Top-tier laptop provided
- 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
- 401(k) with company match
- Unlimited, guilt-free vacation days
- Annual wellness stipend (gym + other wellness activities)
- Monthly house cleaning stipend
- Annual travel allowance
- Monthly cell phone & internet usage stipend
- Charity donation company match
- Employee referral bonus
- Team offsites/activities
