Senior Growth Marketer – SEM

Vogo

Senior Growth Marketer focusing on SEM for Vogo, a travel platform optimizing global paid search campaigns. Driving growth through data analysis and AI implementation in marketing strategies.

Posted 7/27/2026full-timeDallas • Texas • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in driving performance-based search marketing strategies across domestic and international markets, with a strong focus on data analysis, campaign optimization, and the use of AI tools for enhanced efficiency. Proven ability to manage complex advertising accounts and collaborate with cross-functional teams to improve overall performance.

Highest-signal resume keywords

Search Engine MarketingGoogle AdsBing AdsGoogle AnalyticsCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisCampaign ManagementKeyword ResearchPerformance MarketingBidding StrategiesSpreadsheetsVlookupsPivot TablesBulk Management ToolsAnalytics Platforms

Soft Skills

Attention to DetailAdaptabilitySelf-StarterEntrepreneurial Mindset

Tools & Technologies

Google Ads EditorMicrosoft Ads EditorMixpanel

Industry Keywords

Performance-Based MarketingROI MaximizationAI ToolsAutomationUser Journey

About the role

Key responsibilities & impact

Drive a performance-based search marketing strategy across domestic and international markets, managing high-volume campaigns in English and local languages.
Own the day-to-day granular account structure—including campaigns, ad groups, keywords, and creatives—building for both immediate performance and long-term scalability.
Continuously monitor and analyze campaign data to pinpoint and implement optimization opportunities across bidding, targeting, and creative assets to maximize ROI.
Actively champion the use of AI tools and modern automation to streamline workflows, accelerate testing, and improve campaign efficiency. Contribute directly to the evolution of our internal tooling.
Proactively identify and execute on opportunities to profitable growth from paid search.
Dive deep into large, complex datasets to uncover hidden trends, translating raw numbers into clear, execution-ready strategies.
Partner closely with Product, Engineering, and BI teams to implement product improvements, build robust testing frameworks and drive holistic performance improvements across the user journey.

Requirements

What you’ll need

BA/BS degree or equivalent practical experience
5+ years of search engine marketing experience (Google, Bing)
Previous experience using bulk management tools such as (Google Ads Editor/Microsoft Ads Editor) as well as platform specific tools
Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)
Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms
Demonstrated experience creating and optimizing successful marketing campaigns
Complex advertising account management experience
Strong attention to detail and highly adaptable
Self-starter who will thrive in an ambiguous startup environment
Competitive, entrepreneurial mindset

Benefits

Comp & perks

Competitive salary + equity
Top-tier laptop provided
100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
401(k) with company match
Unlimited, guilt-free vacation days
Annual wellness stipend (gym + other wellness activities)
Monthly house cleaning stipend
Annual travel allowance
Monthly cell phone & internet usage stipend
Charity donation company match**
Employee referral bonus
Team offsites/activities