Content Creator, Copywriter

Virtue Health

Content Creator & Copywriter driving Virtue Health's content strategy across channels and campaigns. Creating compelling marketing materials, maintaining brand identity, and analyzing performance metrics.

Posted 7/7/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content creation and copywriting across various formats, with a strong aesthetic sensibility and the ability to work independently. Proficient in using design tools to produce polished visual assets and track performance metrics to optimize content strategy.

Highest-signal resume keywords

Content CreationCopywritingB2B Writing ExperienceProficiency in CanvaBasic Video Editing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationCopywritingEmail MarketingCampaign CopySocial Media ContentVisual DesignVideo Editing

Soft Skills

Self-StarterStrong OwnershipDeadline Management

Tools & Technologies

CanvaAdobe Creative SuiteAdobe Express

Industry Keywords

B2B AudienceContent IdentityPerformance TrackingMarketing Initiatives

About the role

Key responsibilities & impact

Create and publish original content across LinkedIn, Instagram, and any other channels we operate, maintaining a consistent cadence and a visual and copy identity that is unmistakably Virtue Health
Write copy for email marketing campaigns from subject lines to full sequences, including nurture emails, adviser-facing communications, campaign launches, and re-engagement flows
Produce campaign copy and creative assets for broader marketing initiatives: landing pages, promotional announcements, event materials, sales enablement content, and anything else the business needs
Work independently to develop content ideas and angles from raw information: we will point you at a topic, a product update, or an industry trend, and you will figure out how to make it compelling and relevant to our audience without needing us to pre-chew it for you
Design or direct the visual assets that accompany your content, including graphics, carousels, cover images, and short-form video edits, using tools like Canva, Adobe Express, or equivalent
Develop and maintain Virtue Health’s content identity across formats: copy tone, visual language, and platform-specific style so every piece we publish feels intentional and consistent
Repurpose content intelligently across formats: a podcast takeaway becomes a LinkedIn carousel, a campaign becomes a newsletter, a client result becomes a story worth telling
Track performance across channels and campaigns and use real data to decide what to keep, cut, and test next

Requirements

What you’ll need

3+ years of hands-on content creation and copywriting experience, with a portfolio that shows both strong writing and real aesthetic sensibility across social and email formats.
Proven copywriting chops across multiple formats: social posts, email subject lines and body copy, campaign copy, and short-form marketing content. Your writing is clear, punchy, and built for the platform it lives on
The ability to take a topic or a set of information and produce strong content independently without needing a fully formed brief. You are a self-starter who figures things out, not someone who waits to be told exactly what to write
Strong visual instincts and proficiency with design tools such as Canva, Adobe Creative Suite, or equivalent: things you make look polished and deliberate
Experience writing for a B2B audience: you understand that tone, depth, and format look very different when you are talking to a benefits broker versus a consumer
Comfortable with basic video editing for short-form content: reels, clips, talking-head cuts, on-screen captions
Highly self-managed with strong ownership of deadlines: you run your own publishing calendar and you do not need to be chased

Benefits

Comp & perks

Performance bonus: up to 10% of base tied to channel growth, email performance, and campaign contribution (MBO)