
Senior Data Scientist
Vigil
full-time
Posted on:
Location Type: Remote
Location: Remote • 🏈 Anywhere in North America
Visit company websiteJob Level
Senior
Tech Stack
NumpyPandasPythonScikit-LearnSQL
About the role
- Own the design and rollout of advanced marketing effectiveness measurement, covering marketing mix modelling (MMM), incrementally/causal-lift testing, and geo-based experiments
- Produce actionable insights that guide both strategic choices and day-to-day optimisation across multiple channels
- Partner with marketing, finance and commercial teams to steer the allocation of substantial budgets and maximise impact in a competitive market
- Innovate new approaches to measuring ROI and attribution in a privacy-conscious environment
- Translate complex analyses into clear, decision ready recommendations for senior stakeholders
- Mentor and support other data scientists and analysts in developing advanced experimentation and modelling skills
Requirements
- 3+ years in data science/analytics, with 2+ years focused on marketing effectiveness
- Hands-on experience building and validating MMM (e.g., adstock/saturation, regularisation/priors, holdouts/back-tests)
- Practical expertise with incrementality/causal-lift testing and geo-experimentation (e.g., DiD, synthetic control, matched markets)
- Strong Python and SQL; comfort with common stats/ML libraries (e.g., pandas, NumPy, scikit-learn, statsmodels, PyMC or similar)
- Proven ability to translate model outputs into budget recommendations, channel mix and ROI/elasticity insights
- Solid experiment design skills (power, sample sizing, guardrails, success criteria) and interpreting noisy real-world data
- Experience working with multi-channel marketing data (search, social, display, affiliates, TV/OOH, CRM/app)
- Ability to present complex results simply to senior non-technical audiences and influence decisions
- Bachelor’s degree in a relevant field is required
- Strong verbal and written English communication skills
- Analytical and problem-solving skills
- Ability to work independently as well as in a team-oriented environment
Benefits
- Be part of our collegial environment where responsibility and authority are shared equally amongst colleagues and help create our company culture
- A culture in which we don’t criticise failure but ensure we learn from our mistakes
- An Agile environment where your ideas are welcome
- The possibility to grow and experience different projects
- Ongoing Training & Mentoring
- The possibility to travel
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing mix modellingincrementality testingcausal-lift testinggeo-experimentationPythonSQLpandasNumPyscikit-learnstatsmodels
Soft skills
analytical skillsproblem-solving skillscommunication skillsmentoringteamworkindependenceinfluencing decisionstranslating complex analysesproducing actionable insightsoptimisation