Vice President, Marketing

Veristat

Vice President of Marketing building a high-impact marketing function at Veristat. Driving measurable pipeline growth and establishing visibility of marketing’s contribution to revenue.

Posted 5/21/2026full-timeRemote • North Carolina • 🇺🇸 United StatesLead💰 $200,000 - $230,000 per yearWebsite

About the role

Key responsibilities & impact

Build and lead a high-impact marketing function that drives measurable pipeline growth, conversion, and revenue impact.
Positioning marketing as a core contributor to business performance through demand generation, market influence, and strategic growth initiatives.
Establish the strategy, structure, and operational discipline needed to create a scalable inbound engine, strengthen outbound effectiveness, and ensure marketing’s contribution to revenue is visible, measurable, and defensible.
Develop market credibility and brand equity while building the infrastructure, processes, and performance standards that withstand scrutiny from executive leadership, the board, and external stakeholders.

Requirements

What you’ll need

15+ years in B2B marketing, with a minimum of 4 years leading a full marketing function with P&L accountability.
Experience in life sciences, clinical research, pharmaceutical services, or a similarly complex, relationship-driven, scientifically grounded B2B services environment, strongly preferred and will be weighted heavily.
Demonstrated experience in a PE-backed or investor-backed environment.
Proven track record of building and scaling inbound and outbound demand generation simultaneously.
Experience leading marketing through significant organizational change, acquisition integration, brand consolidation, or rapid commercial scaling.
Track record of building marketing organizations from scratch or from a low base.
Experience presenting marketing strategy and performance to board-level stakeholders.
Full-funnel commercial fluency, genuinely capable across brand, demand generation, content, digital marketing, and marketing operations.
HubSpot expertise, not just awareness, but deep working knowledge of how to build it as a commercial system.
Pipeline attribution, has built or significantly contributed to a marketing attribution model.
Data literacy, reads dashboards, interprets conversion data, and makes resourcing decisions based on evidence rather than instinct.
Excellent communicator, can write a compelling strategic brief as fluently as they can present to a board.
Budget management, experienced managing and optimizing a meaningful marketing budget against commercial targets.

Benefits

Comp & perks

Remote working
Flexible time off
Paid holidays
Medical insurance
Tuition reimbursement
Retirement plans

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationpipeline attributiondata literacybudget managementmarketing operationsbrand consolidationcommercial scalinginbound marketingoutbound marketing

Soft Skills

excellent communicatorstrategic thinkingleadershiporganizational change managementpresentation skillscollaborationperformance measurementinfluencerelationship managementdecision making