Marketing Consultant

Velera

Marketing Consultant at Velera delivering expert marketing consulting and driving success for credit unions. Leading strategic marketing campaigns and collaborating with data analytics teams.

Posted 7/31/2026full-timeRemote • Iowa • 🇺🇸 United StatesSeniorLead💰 $95,800 - $124,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing strategic marketing campaigns that leverage data analytics to drive client portfolio growth. Proficient in client relationship management, performance measurement, and compliance with industry standards.

Highest-signal resume keywords

Marketing Quantitative AnalysisClient Relationship ManagementData Analytics ToolsStrategic Marketing CampaignsCredit Union Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data InsightsProject ManagementPro Forma AnalysisMarket ResearchPerformance MeasurementCampaign Effectiveness AnalysisFinancial TrackingProcess ImprovementRisk AssessmentDocumentation Management

Soft Skills

Clear CommunicationCollaborationClient Service

Tools & Technologies

VisaMasterCardFiserv

Certifications & Qualifications

Bachelor’s DegreeMBA Preferred

Industry Keywords

Credit Card MarketingDebit MarketingDigital MarketingUnderwriting PracticesCollection PracticesCredit Union Service ModelsFeesInterchangePricingRisk Management

About the role

Key responsibilities & impact

Serve as the primary contact for assigned credit union clients, maintaining strong relationships at various levels of management
Consult regularly with key personnel to identify, develop, and implement marketing strategies that leverage data insights to enhance client portfolio performance
Identify, develop, and implement strategic marketing campaigns that leverage client data to drive card portfolio growth and overall business success
Create and manage detailed marketing plans, including overall project management and pro forma analysis, tailored to each client's needs
Conduct post-mortem analyses to measure campaign effectiveness against performance targets
Utilize data analytics tools to conduct deep-dive investigations, identifying meaningful patterns, trends, and relationships in large datasets
Transform raw data into actionable business information that informs strategic decisions and marketing recommendations
Prepare and deliver clear, concise communication materials that summarize findings and support fact-based recommendations
Provide regular performance measurements and insights to both clients and senior management, ensuring alignment with strategic objectives
Collaborate with internal teams, including Client Growth Executives, Marketing Specialists, Data Analysts, and Creative resources, to ensure cohesive campaign execution
Participate in and provide subject matter expertise for company-wide strategic initiatives, staying abreast of industry trends, products, and services
Keep current with industry developments, including Visa, MasterCard, Fiserv, and regulatory changes, to provide clients with informed recommendations
Stay updated on industry trends, competitive landscape, and advancements in marketing strategies and tactics, ensuring that recommendations are current and relevant
Identify and recommend process improvements to enhance efficiency, scalability, and productivity within the business unit
Commit to ongoing learning in the ever-evolving financial services and technology sectors
Engage in internal information-sharing opportunities to stay informed about company insights and best practices
Monitor and assess risks associated with marketing initiatives, ensuring compliance with regulatory requirements and industry standards
Maintain accurate documentation of work papers, data, plans, and results to support transparency and intellectual capital within the organization
Perform market research as needed to support campaign development and client consultation
Assist with the billing and reconciliation of consulting services, managing client discounts and ensuring accurate financial tracking
Take on additional duties as assigned by leadership to support the overall success of the Consulting Marketing team

Requirements

What you’ll need

Bachelor’s Degree in Business, Marketing, Mathematics, Accounting, Finance, Statistics other related field or combination of education and experience required
MBA preferred
Eight (8) years of marketing quantitative analysis experience and/or direct credit card, debit, and digital marketing required
Client service experience
Knowledge of underwriting practices, collection practices, credit unions service models, credit and debit processing, fees, interchange, pricing and risk is essential

Benefits

Comp & perks

Competitive wages
Medical with telemedicine
Dental and Vision
Basic and Optional Life Insurance
Paid Time Off (PTO)
Maternity, Parental, Family Care
Community Volunteer Time Off
12 Paid Holidays
Company Paid Disability Insurance
401k (with employer match)
Health Savings Accounts (HSA) with company provided contributions
Flexible Spending Accounts (FSA)
Supplemental Insurance
Mental Health and Well-being: Employee Assistance Program (EAP)
Tuition Reimbursement
Wellness program