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Growth Commercialization Lead
VeleraGrowth Commercialization Lead at Velera responsible for scaling new products through strategic alignment. Fostering cross-functional collaboration to ensure successful market introduction and customer adoption.
About the role
Key responsibilities & impact- Support commercialization efforts for new products, services, and solutions across the organization.
- Define sales readiness criteria and ensure revenue teams are equipped with training, tools, and value propositions for successful launch.
- Collaborate with marketing to develop effective messaging, positioning, and demand generation strategies.
- Coordinate go-to-market execution between sales and product teams to ensure seamless transitions from development to sales.
- Identify key target segments and contribute to sales planning, pricing, and packaging strategies.
- Assist account management teams in understanding new offerings and articulating value to existing clients.
- Partner with account teams to identify early adopters and strategic launch partners for new initiatives.
- Establish and maintain a client feedback loop to inform Growth Team members and guide continuous improvement.
- Perform all other duties as assigned.
Requirements
What you’ll need- Bachelor’s degree (Business Administration, Marketing, Communications or similar) or an equivalent combination of education and experience is required.
- 7+ years of experience in sales, commercial strategy, account management, or product commercialization.
- Demonstrate behaviors based on Velera values: Excellence, Innovation, Leadership, Passion, Trust and Diversity, Equity, & Inclusion
- Proven experience launching new products or services in a B2B or B2C environment.
- Strong cross-functional leadership and project management skills.
- Excellent communication and relationship-building abilities.
- Experience working in a matrixed organization with cross-functional teams.
- Familiarity with CRM and sales enablement platforms (e.g., Salesforce, HubSpot, Highspot).
- Experience with pricing strategy, value-based selling, or consultative sales models.
- Ability to balance strategic planning with hands-on execution.
Benefits
Comp & perks- Competitive wages
- Medical with telemedicine
- Dental and Vision
- Basic and Optional Life Insurance
- Paid Time Off (PTO)
- Maternity, Parental, Family Care
- Community Volunteer Time Off
- 12 Paid Holidays
- Company Paid Disability Insurance
- 401k (with employer match)
- Health Savings Accounts (HSA) with company provided contributions
- Flexible Spending Accounts (FSA)
- Supplemental Insurance
- Mental Health and Well-being: Employee Assistance Program (EAP)
- Tuition Reimbursement
- Wellness program
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales strategycommercial strategyaccount managementproduct commercializationpricing strategyvalue-based sellingconsultative sales modelsproject managementdemand generation strategiesgo-to-market execution
Soft Skills
leadershipcommunicationrelationship-buildingcross-functional collaborationstrategic planninghands-on executioninnovationexcellencetrustdiversity, equity, & inclusion
Certifications
Bachelor’s degree in Business AdministrationBachelor’s degree in MarketingBachelor’s degree in Communications