Strategic Product Manager – Emerging Products
Velera
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $95,800 - $124,500 per year
Job Level
SeniorLead
About the role
- Create, manage, and implement an annual strategic plan, marketing plan and budget and administer all plans to ensure alignment with company objectives.
- Responsible for forecasting line revenue and profitability by gathering and analyzing internal capabilities and capacity, market demand, and external competitive information.
- Manage and direct development of all product commercialization duties, inclusive of sales strategies focusing on solution differentiation, pricing comparisons, advertising methodology, marketing approach, competitive comparisons, and cost/benefit analysis for solution participants.
- Partner with Marketing Services to create and prepare advertising and promotional materials for products and solutions for member credit unions and consumers.
- Partner with member credit unions and advisory group credit unions for select market evaluation, research, surveys, focus groups, and pilot testing.
- Be an expert on market trends effecting solution offerings to maximize market opportunities and minimize the negative effects of competitive activity.
- Create and publish or present thought leadership regarding trends and usage of assigned product lines.
- Ensure effective communication of pertinent information to internal staff and external member-owners relating to new solution initiatives and existing solution enhancements.
- Lead and participate in meetings to support the executive committees throughout developmental stages to track and communicate progress; participate in various Velera, Vendor, Partners, financial institution executives or other advisory groups or committees.
- Maintain current knowledge of the latest industry trends and integrate them into product line where appropriate; consult credit unions on best practices relating to product.
- Communicate and routinely update solution performance information to senior leadership.
- Represent and support Velera personnel at sales meetings, vendor and partner meetings, trade shows, financial institution site visits and association functions.
- Direct the development of product documentation, procedures, training and marketing materials.
- Conduct technical analysis, determine technical product direction and direct development.
- Perform other duties as assigned.
Requirements
- Bachelor’s degree in Business, Marketing, Technology, or related field or equivalent combination of education and experience required
- Combined seven (7) years of experience in product management, agile project management, product marketing, technical product implementations, and/or business systems analysis supporting technical products required, with a minimum of two (2) years in product management required
- Experience with product budgeting and forecasting required
- Experience with the financial, credit union industry and core or account processing required.
Benefits
- Competitive wages
- Medical with telemedicine
- Dental and Vision
- Basic and Optional Life Insurance
- Paid Time Off (PTO)
- Maternity, Parental, Family Care Community Volunteer Time Off
- 12 Paid Holidays
- Company Paid Disability Insurance
- 401k (with employer match)
- Health Savings Accounts (HSA) with company provided contributions
- Flexible Spending Accounts (FSA)
- Supplemental Insurance
- Mental Health and Well-being: Employee Assistance Program (EAP)
- Tuition Reimbursement
- Wellness program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementagile project managementproduct marketingtechnical product implementationsbusiness systems analysisbudgetingforecastingcost/benefit analysismarket analysisadvertising methodology
Soft skills
strategic planningcommunicationleadershipcollaborationanalytical thinkingproblem-solvingpresentation skillsinterpersonal skillsorganizational skillsteam participation