Veeva Systems

Senior Manager/Associate Director, Field Marketing

Veeva Systems

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • United States

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Salary

💰 $100,000 - $175,000 per year

Job Level

Senior

About the role

  • Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
  • Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
  • Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
  • Design & execute 1:Few Account-Based Marketing (ABM) initiatives
  • Track, analyze, and optimize programs and ABM initiatives
  • Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
  • Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
  • Build and maintain a complete and accurate account and contact database

Requirements

  • 10+ years of enterprise software marketing experience
  • Exceptional communication, writing, and organizational skills
  • Well organized with very high attention to detail
  • Expert in Microsoft Word, PowerPoint, and Excel
  • Self-directed and able to manage multiple projects under aggressive timelines and expectations
  • Proficient in delivering content via social media tools, including LinkedIn and Twitter
  • Working knowledge of Sigma, and marketing automation platform experience (Marketo)
  • Growth minded and a team player with a positive attitude
Benefits
  • Medical, dental, vision, and basic life insurance
  • Flexible PTO and company paid holidays
  • Retirement programs
  • 1% charitable giving program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account-based marketingaudience segmentationmarketing techniquesprogram optimizationcontent deliverymarketing automationdata analysispipeline developmentsales accelerationenterprise software marketing
Soft Skills
communicationwritingorganizational skillsattention to detailself-directedproject managementteam playerpositive attitudecross-functional collaborationstrategic thinking