Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR
Open to contributing new ideas campaigns and program approaches to break into new and competitive markets
Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
Work closely with sales teams to craft account-level marketing plans for top strategic accounts
Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
Manage relevant agencies and 3rd parties in the execution of programs
Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
Track and measure all marketing programs and optimize resources against objectives and budget

Requirements

5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
Ability to turn vision into strategy and a marketing plan
Experience running demand gen campaigns and customer campaigns
Integrated marketing program planning, execution, and reporting experience
Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing
Self-motivated, innovative, collaborative, creative, and analytical
Experience managing quarterly and annual program budgets
Experience in vendor management and negotiating
Hands-on experience using CRM and marketing automation systems
Strong project management skills; excellent attention to detail
Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
Proven ability to excel in a fast-paced environment is extremely important
Strong team player with a positive attitude
Bachelor’s degree required

Benefits

Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationfield marketingcampaign managementcustomer retentionmarketing program planningcopywritingbudget managementvendor managementproject managementmarketing automation

Soft Skills

collaborationcreativityanalytical thinkingself-motivationrelationship buildingattention to detailcommunicationteam playerinnovationstrategic thinking